Advertising Lead

Are you ready to be part of a national team of high performing marketers? Grow your career surrounded by colleagues who are energised by the opportunity to make our clients' lives better. We take on the impossible, and achieve outstanding results.The Opportunity  
As our Advertising Lead, working on a full time, permanent basis and based our of our Brisbane CBD head office, you’ll be responsible for effectively managing our paid media strategy and budget across predominantly digital channels, to drive full funnel results, from awareness of the Shine Justice brands through to new client acquisition. Supported by a Digital Marketing Specialist, who you’ll lead, coach and mentor, you’ll drive business growth across a range of media channels.
  
You’ll lead our advertising function through a strong strategic focus on driving quality enquiries, and managing campaigns and budgets effectively. You’ll develop our Advertising strategy, and be responsible for driving it’s implementation, whilst being responsible for a large budget.
  
Collaborating with our marketing managers, you’ll create integrated campaigns, and provide strategic recommendations on results.  In consultation with our Digital Experience and Content Lead, you’ll deliver successful lead generating campaigns, with landing pages and online tools that assist prospective clients. And you’ll work closely with our Senior Graphic Designer, to ensure creative excellence for all advertising, that also adheres to industry best practice.
  
Through developing optimisation plans (including test plans and bidding strategies), you’ll strive for the continuous improvement of our paid digital channels. You’ll plan and create excellent high converting sales funnels through both above and below the line channels, and you’ll report on their performance, sharing learnings from your analysis. You’ll assist to recommend and evaluate channels, new tools, enhancements, and other opportunities. And you’ll maintain close agency relationships, to optimise above the line media spend, ensuring it’s performing to business KPIs, and integrating with below the line activity.

What you’ll bring. In order to succeed in this role, you’ll possess:

• Significant demonstrated digital media experience, ideally in an agency environment.
• Demonstrated experience managing a large media budget to drive business results.
• Hands on experience building campaigns in Google Ads, SA360, Facebook Ads Manager, and similar.
• Tealium CDP and SFCRM experience is advantageous.
• Google Analytics (GA4) and Looker Data Studio experience.
• Strong analytical skills, utilising financial and consumer insight data to inform the design and planning process of campaigns.
• Excellent communication skills, including presentation skills. 
• Ability to drive strategic thinking, and translate this to actionable and iterative delivery, that adds customer value and achieve business outcomes.
• Ability to manage competing deadlines and dependencies.
• Exceptional communication, stakeholder management and collaboration skills.
• Leadership experience.
• Demonstrated analytical and problem-solving skills.
• Coordinate a range of tasks and competing priorities, and to meet timely outcomes under limited supervision.  

Shine Lawyers: A place for you. It means more here.  
At Shine, purpose really matters. 

• It’s our clients, who summon the courage to stand up to injustice.
• It’s the communities we are part of and support every day.
• It’s our team, who champion what’s right and make this place what it is.   

We’re an ASX-listed organisation, and we've been standing up for the rights of everyday Australians for more than 40 years. We’ve achieved a lot but you’ll find no airs and graces here. We’re humble yet relentless. We don’t pretend to be anything other than ourselves. And together, we’ve created a place for you to thrive.
   
Here are some of the things we hope you’ll love about working with us:  

• Connect and be you: Get the flexibility and benefits you need, and work alongside truly authentic people who care so much - about the clients, Shine and you. You’ll enjoy the safety and security of a large, well-established firm that treats you as a person, not a number.
• Challenge and be challenged: We’re not here for “easy”. We want you to take your place at Shine and make a real impact. Question and challenge - that’s how we grow. 
• Achieve and grow: Start your Shine journey at our renowned Centre of Learning, where you’ll find immediate connection and be set up for success. We provide innovative in-house learning programs and real opportunities to step up and grow - within your role and beyond.    

Visit www.shine.com.au/careers/life-shine to find out more and read the stories of our incredible people.  
 
Excited to join us and stand up to injustice? Apply now and make Shine Justice a place for you.  
 
As part of The Circle Back Initiative, we want you to feel supported through our recruitment process, which means that you will hear back from our friendly team – no matter the outcome.  
 
We are an Equal Opportunity Employer committed to a diverse workforce.