Address- Drive growth in audience engagement at the ABC
- Location: Ultimo, Sydney or Brisbane
- Full Time, Permanent Role
- $104K to $129K plus 15.4% ABC Nominated Super Fund
The ABC strives for diversity and inclusion in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.
About the ABC Audiences division
ABC Audiences is made up of a passionate group of strategy, marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They're responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to Social Media, audience insights, branding, acquisition and retention strategies, and communication.
About the Role
If you are a Social Media expert who is ready to find that next role that particularly focuses on the strategy side, keep reading. The Social Media Strategy Team is looking for our next Social Media Lead, whose role in a nutshell is focused on supporting the development and implementation of a comprehensive ABC wide Social Media strategy.
Week to week, at a top level this could look like:
- Planning, implementing and evaluating new Social Media projects, channels, and content formats to drive increased awareness and engagement with ABC content across both current and emerging Social Media platforms
- Driving a standard measurement and reporting framework for Social Media, including creating regular Social Media performance reports and case studies.
- Developing and maintaining strategic relationships with internal and external stakeholders, including the Social Leadership team and key platform partners and vendors, to enable the effective implementation of the pan-ABC Social Media strategy.
- Championing and supporting our enterprise Social Media tools and processes, ensuring ABC teams are up to date and fully leveraging capabilities.
- Leading, mentoring, coaching and developing staff to enhance output and improve skills, including liaising with relevant ABC content areas to ensure effective Social Media output and regularly communicating with ABC staff regarding Social Media best practice and platform/product updates.
About You
What key skills and experience you’ll bring to this role:
- Accomplished Social Media Leader: You are a highly experienced Social Media Leader who has an excellent understanding of Social Media and emerging trends and has outstanding leadership skills and experience in influencing teams.
- A+ Strategy Development + Execution: Demonstrated ability to think strategically to identify opportunity areas in Social Media for the ABC, and execute plans to capitalise on those opportunities, in collaboration with counterparts from across the ABC.
- Demonstrated Capability in Social Media at Scale: Significant experience developing and implementing Social Media content and engagement strategies, particularly in a large-scale organisations
- Data + Measurement Expertise: Outstanding ability to use analytics to hone the approach to content creation on Social Media platforms to continually improve performance.
For further details on the role and requirements, please refer to the full position description: 50059238 SOCIAL MEDIA LEAD.pdf
For further information on this position please contact Kate Roebuck, Manager, Social Media Strategy via ************@abc.net.au
We are unable to accept email applications, please ensure that you submit your application via the online portal.
We respectfully request that Recruitment Agencies do not submit applications for this position.
For more information about working at the ABC, please feel free to explore our careers page at https://www.abc.net.au/careers/
Applications Close: 11:55 pm, 7th July 2024.
