Analytics Specialist

Join the University of Adelaide as the Analytics Specialist to drive data analysis and insights for Marketing.

Your new company The University of Adelaide is a prestigious institution known for its leadership in higher education both in Australia and globally. The Marketing branch plays a pivotal role in positioning the University, driving student revenue generation, and achieving the University's financial targets. This branch is responsible for strategic marketing, communications, and event activities that enhance the University's brand, increase engagement, and ensure business sustainability by generating student demand. Join a team that delivers effective marketing services and resources, contributing to the University's continued success.
Your new role As the Analytics Specialist, you will operate under limited direction and be part of a cross-functional, digital-focused team. You will be responsible for digital analytics and insights that support the University of Adelaide's reputation and revenue objectives. Your role will involve championing a data-informed approach, providing proactive insights and ongoing analysis to enhance the customer experience across Marketing, Future Students, and the Division of External Engagement.
You will utilise your expertise to understand marketing goals, challenges, and website design, performing data analysis to identify key opportunities across a number of digital marketing channels. You will lead the business-driven needs for the Adobe Analytics platform, including data manipulation and reporting. 
What you'll need to succeedTo be considered for this role, you will have:

Proven experience in digital analytics (preferably Adobe Analytics).

Intimate understanding of how business strategies and marketing initiatives are supported by strategic data analysis.

Strong ability to perform data analysis and generate actionable insights for marketing campaigns.

Experience in supporting marketing goals through data-driven decisions.

Knowledge of web properties and multi-channel communication analysis.

Proficiency in data manipulation and working with technical professionals.

Excellent communication skills and the ability to work collaboratively with cross-functional teams, articulating ideas and respecting stakeholders' knowledge levels.

Desirable: Tertiary qualifications in marketing or related discipline and/or relevant experience in these areas.

What you'll get in return In return, you will receive a competitive salary ranging from $95,017 to $106,270 per annum, plus 17% superannuation. This is a fantastic opportunity to work with a prestigious institution until December 2025, contributing to significant projects that impact the University's strategic goals and enhance your professional development.
Call to ActionIf you're passionate about data and analytics and want to contribute to the success of a leading university, apply now to join the University of Adelaide's dynamic Digital Marketing team. Take the next step in your career and help drive the University's strategic objectives through insightful data analysis.Previous applicants will not be considered on this occasion.
Your Marketing and Communications expert, Sonia Diestel-Feddersen is recruiting this exciting vacancy. For a confidential discussion or to obtain a position description, please contact 8231 3688 and speak with Sonia or Lavine.#2867082