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Form of work
SalaryMy client is a leading Australian e-commerce business in the online wagering sector, bringing entertainment and excitement to millions of Aussies. They are an innovative entertainment brand, providing best-in-class platforms that deliver great experiences to our customers.
Job Description
The ASO Coordinator will support the wider SEM Team with all aspects of digital marketing, app performance, and storytelling to support the business strategy in accelerating customer acquisition across the business.
- Working within the App Team you will be responsible for supporting the delivery of the App Store Optimization strategy, providing insights and analysis on organic App Store performance
- Prepare & distribute actionable insight reports, highlighting optimization impacts to the team & key stakeholders
- Work with the Agency partner to ensure all relevant materials and inputs are delivered and executed efficiently
- Collaborate to support with problem-solving, idea creation, and performance communication
- 12 months experience working in App Store Optimization preferred, Digital Marketing campaign management experience accepted
- Good working level knowledge of Excel required, SQL, Python, PowerBI & Google Analytics advantageous
- Experience in other areas of digital marketing: SEM, Social, Display, Video, etc
- Hands-on experience with digital campaign management including planning, implementation, ad copy, creative, scheduling, and ongoing optimization
- Ability to build meaningful relationships with the wider business
- Strong stakeholder management and influencing skills
- Opportunity to work within an innovative and collaborative organization
- Hybrid working 2-3 days in office with flexibility
- CBD location
