AddressShangri-La Sydney is seeking a passionate Assistant Digital Marketing Manager to join our talented team at Sydney’s premier harbourside hotel. The role also provides topline Digital Marketing support for Shangri-La Cairns and Shangri-La Fiji.
In this role, you will have the opportunity to work across a range of B2B and B2C business units, including accommodation, Events/Conferences, Food & Beverage, Spa, and Corporate, to develop and execute cutting-edge digital campaigns that drive consumer conversion and assist hotels to achieve business goals.
Reporting to the Digital Marketing Manager, Australasia, you will support the identification, development and implementation of Digital Marketing strategies across multiple platforms and channels for both domestic and international markets, business and leisure. You will have the freedom to explore and present innovative ideas that align with the Shangri-La brand standards, while also supporting the overarching objectives of the region.
If you are an enthusiastic and results-driven digital marketer with a passion for hospitality and a desire to work with a world-renowned brand, this could be the perfect opportunity for you.
Your role:
- Paid digital media execution, including development and implementation of campaigns, analytics, tracking, analysis and budget management.
- Improve paid media campaigns efficiency and increase performance across Digital Marketing stack, including social media, PPC, SEO, SEM, third party platforms, retail and email marketing.
- Responsible for website management and identifying opportunities to deliver optimal results via this channel.
- Skilled copywriter for Digital Marketing channels, from websites to ad campaigns.
- Compile, review and communicate monthly and campaign reports on Digital Marketing performance, driving actionable insights for future efforts
- Own stakeholder management and effectively manage multiple stakeholders through clear communication and project management for best-in class execution.
Our Expectations:
- A strong Digital Marketing background with a minimum of three years experience.
- Experience with EDM, website optimisation, marketing database, and paid campaign management across social, search and display channels.
- Developed analytical skills and data-driven thinking, with a solid knowledge of digital analytics tools such as Adobe Analytics and Google Analytics.
- A degree in Marketing, Business or Communications is essential.
- Collaborative team player and problem solver a must.
- The ability to create and execute fully integrated, multichannel digital campaigns.
- Knowledge of eCommerce platforms such as Shopify.
- Experience measuring and reporting performance of all Digital Marketing campaigns, and assess against goals.
