Digital Marketing Manager

• Global fashion brand with stores in Australia, USA and UK
• Rosebery location, 1 day/week WFH
• Competitive salary plus bonus, extra annual leave days, employee discounts and more!  

Our client is a leading premium streetwear brand that continues to experience significant growth, both in Australia and globally. 

Reporting into the Head of Online and managing 1 direct report, as the Digital Marketing Manager you will own responsibility for the online growth and content exposure across all digital channels by driving strategies, maintaining budget and managing key external agency partnerships.
  
Key responsibilities:

• Manage the Digital Marketing strategy to achieve annual online sales and profit budgets; support and drive all relevant KPI targets including growth, ROI, traffic and conversion
• Own paid social media channels (Facebook, Instagram, TikTok) and the SEM channel by consistently refining and monitoring campaign performance
• Oversee CRM by through leadership of your direct report
• Manage relationships with third party channels such as agencies and affiliate partners to ensure strategy is delivered against and ROI is being hit
• Collaborate with the wider marketing and retail teams to ensure key stories are planned
• Keep up-to-date on trends in the wider marketing industry to allow brand to stay ahead of the curve
• Develop a roadmap for acquisition and retention strategies
• Complete weekly and long term plans in Asana to ensure all stakeholders are working towards common goals  

To be successful within this role, you will have:

• 5+ years of professional experience in Digital Marketing-focused roles, with proven experience managing acquisition and retention strategies and leveraging paid media, CRM and affiliate network management
• Prior experience with a B2C retail business or with an agency working with B2C retail clients is essential, preferably with a fashion, beauty, home products or similar type brand
• Confident using Google Ads and Facebook Ads
• Proven experience in delivering reports and dashboards using Google Analytics 4
• Clear understanding of eCommerce business practices, with knowledge of Shopify CMS platform highly regarded
• Degree or Tertiary qualification in Marketing or related field  

Perks and benefits:

• Competitive salary plus super and annual bonus target
• Office in Rosebery with 1 day/week WFH. Street parking and close to transit.
• Generous employee discounts
• Additional annual leave days which increase with additional years of service
• Employee wellness program launching soon!

This is your opportunity to work in a collaborative and engaged team environment and be part of a global journey!

If this sounds like you, then apply now or call Carly on (02) 9362 1*** and quote "Digital Marketing Manager".

Candidates must have permanent and unrestricted working rights in Australia.