AddressAbout the Role:
This role is expected to be a key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns.
Context:
Star Plus is our leading General Entertainment Channel in India and is a critical part of any client's plan. It is the flagship channel of the network and has the largest contribution to topline as well as profitability. Disney Kids Network boasts of flagship channels like Disney Channel, Hungama etc which are leaders in the genre. In addition, Star Bharat & Star Utsav provides incremental reach & viewership to the portfolio and holds a lot of promise. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.
Key Responsibilities:
Strategic / Policy related KRAs
Implementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
Operational / Process / Technology related KRAs
Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
Analyse market trends, Media performance versus Brand parameters and other critical trends.
Support creation of pitch and evaluation of the pitch of annual deals and mega deals
Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
Work on comprehensive presentations for reviews as required
BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points
Financial Accountability / Commercial Impact
Execute impact/ non FCT elements that convert to higher revenue generation
Work with finance and PRS lead to develop annual budgets for respective channels as per company goals
Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
Identify & highlight opportunities to CSP/ RH/CH
Performance measures
Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels
Presentation of the review in the format as required
Provide quantifiable inputs which influences favourable decision making by clients and shapes direction of business strategy
Qualifications:
Qualification: MBA
With 5+ years of post-qualification experience, preferably from Business consulting/ strategy background
Personal Attributes:
Business Acumen
Planning and organizing
Influencing Skills
Result Orientation
Negotiation Skills
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
