AddressWesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.
About us:
Since our humble beginnings in 1910, we've grown from a small co-operative of three pharmacies to a national organisation and one of Australia's leading health, beauty, and wellness companies.
Wesfarmers Health includes 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. In 2023, the Health division expanded its digital and medical aesthetics offering with the acquisitions of telehealth provider InstantScripts, as well as the SILK Group, who operates a network of around 140 wholly-owned, joint venture and franchised clinics. The division employs more than 3600 team members.
About the role:
Wesfarmers Health is a dynamic organization at the forefront of healthcare innovation. We are dedicated to providing exceptional service to our partners and customers, and we're looking for a B2B Digital Manager to lead the charge in taking our myAPI platform to new heights.
We value innovation, collaboration, and excellence. Joining our team means being at the forefront of healthcare eCommerce, driving digital transformation, and shaping the future of B2B interactions.
As the B2B Digital Manager, you will play a pivotal role in managing the myAPI website, executing our online sales strategy, and optimizing the user experience, while analysing performance metrics and implementing new features and initiatives to drive sales and enhance customer satisfaction
Reporting to the Head of Customer Experience , you will lead a talented team (with plans to grow the team), responsible for content, digital analytics, search optimization, and website operations.
What you'll do:
- Focus on continuous improvement of our online B2B ecommerce site.
- Develop and deliver an evolving integrated digital strategy.
- Ensure the digital strategy supports and enhances the business strategic goals.
- Build and lead the website operations team.
- Collaborate with internal and external stakeholders to optimize platforms.
- Orchestrate a seamless eCommerce partner experience.
- Identify opportunities for enhanced service delivery through online channels.
- Execute the B2B eCommerce component of the Wholesale Strategy.
- Develop a roadmap to optimize the website and increase sales through integrations.
- Identify opportunities for eCommerce income growth and supplier funding.
- Provide digital thought leadership and drive innovation in digital strategies.
- Collaborate with wholesale teams to evolve customer engagement strategy.
- Develop business cases for new product pilot projects.
- Develop and lead the Wholesale digital transformation.
- Collaborate across functions and be an advisor to drive optimal P&L outcomes.
- Manage and deliver projects in line with WH PMO methodology.
- Develop and manage a collaborative team, setting standards and procedures.
- Ensure best practices for consistent project delivery.
- Foster an engaged and capable team.
What you'll bring:
- Extensive experience an eCommerce leader with a track record of developing and executing progressive & innovative B2B eCommerce and customer strategies.
- Proven track record of successfully leading teams to achieve goals and objectives.
- Demonstrated ability to provide clear direction, motivate team members, and foster a collaborative working environment.
- Strong project management skills and experience in agile methodology.
- Demonstrated P&L experience with a track record of revenue growth.
- Excellent problem-solving and change management skills.
- Ability to navigate complex issues by thinking critically and developing effective solutions.
- Excellent verbal and written communication skills with the ability to convey complex ideas clearly.
- Tertiary qualification (Business, Finance/Procurement, Marketing, or Retail).
Why us?
- A fantastic work culture based off our four Ways of Working - Be well, Show You Care, Make it Better and Act Now.
- Flexible working that is balanced with our organisational need to create connections and enable collaboration.
- Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
- Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
- ‘We Love Your Work' recognition program. Team members can recognise their peers, team or other business units, with winners taking part in our annual awards.
- Novated leasing options
- Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year.
- Beautiful outdoor terrace for work and recreation.
- Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
- Dedicated end of trip facilities (cycle racks, showers, lockers).
This is an opportunity to join a highly regarded and established company offering excellent career prospects and team member benefits. Wesfarmers Health is also committed to supporting the Workplace Gender Equality Agency requirements. For more information about Wesfarmers Health please visit wesfarmers.com.au/our-businesses/wesfarmers-health.
We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work. We pay our respects to their Elders past, present and emerging.
