AddressGeneral information
All posting locations: Southbank, Victoria, Australia
Job Function: 05 - Marketing
Date Published: 30-Jan-2024
Ref #: R-78887
Description & Requirements
Do more, be more. Whatever your aspirations, experience something exceptional at Kraft Heinz. We'll give you the freedom to determine your own direction and deliver in your own style. Outperform our expectations and you'll move forward faster than you ever thought possible.
About the role:
As a result of an internal promotion, we have a unique opportunity for a passionate, self-driven FMCG marketer to take ownership of one of our most critical portfolios across ANZ, our Sauces categories. Enjoying exposure to both global, established brands as well as exciting local innovations, this role drives a range of activities such as strategy and brand development, NPD, marketing activation and developing advertising and communications.
Key Responsibilities:
- Develop and implement advertising, POS, publicity and consumer promotion plans
- Develop and implement new product launches and marketing plan
- Assist in strategy development including one and three year plans
- Monitor brand performance and develop consumer insights through research tools and reporting
- Support annual budgeting, quarterly forecasting and manage monthly A&P spend
- Communication and coordination across cross-functional teams including Sales, Operations and Management
- Lead brand NPD including idea generation, preparation of business plans, P&L management and post launch audits
- Liaise with agencies to develop & execute marketing & advertising campaigns
This is a truly unique role where you will work on global and local brands and leverage global resources and learnings. You'll be treated as an owner from day one, working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.
About you:
- You have 2-3 years of FMCG brand marketing experience.
- You are curious and show passion about consumers. You understand what an insight is vs observation/data.
- You understand the concept of category, you know how to track KPIs across the portfolio to identify issues and opportunities.
- You are familiar with the concept of Key Brand Pillars/Documents (e.g. Brand positioning). You identify root causes and drivers of current brand performance and consumer preference.
- You are familiar with the components of what makes a good robust business case in terms of innovation. You have participated in innovation projects, and you know what your role in a project team is.
- You understand what makes a great brief. You understand the core production process for the most widely used communication platforms/ formats. You understand the role of different agencies (media, creative, tech) and their role in driving brand impact.
- You work with the Category Team to execute excellent in-store visibility plans on and off shelf tailoring them for different customers and channels where appropriate, using shopper and customer insights. You monitor KPIS (brick &mortar and e-commerce).
- You understand the key levers that drive consumer penetration, consumption, trial and repeat. You analyse data from a variety of sources to have a comprehensive understanding of performance.
- You show a rigorous commercial mindset, understanding key channels, key data sources for tracking performance. You understand a full P&L.
- You have the spirit of being a strategic business partner that nurtures internal and external cross functional collaborations, understanding what the role of the different partners is and what are their main needs.
Make this your next step!
If being an owner of this category and joining Kraft Heinz at a time of transformation excites you, apply now by submitting your CV and Cover Letter telling why you think you'd be a great fit!
Our Company
The Kraft Heinz Company is revolutionizing the food industry - we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26.5 billion in revenue and is the 5th largest food and beverage company in the world. With Globally recognized brands, and Local at Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream - it is our GLOBAL VISION. To be the best, we want the best - best brands, best practices and, most importantly, the best people.
Get a taste of what your career could be at kraftheinzcompany.com/careers
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