Brand Manager

Bulla Dairy Foods is one of Australia's oldest family-owned dairy companies, proudly making dairy products in country Australia for six generations. We are dedicated to making products with more care, craftsmanship and passion from only the freshest milk and cream. 

We currently have an exciting opportunity for a Brand Manager to join our Marketing and Innovation team on an initial 12-month Fixed Term contract. Reporting into the Marketing Manager, you will support the development of the Frozen portfolio. 

You will take an active lead on understanding all the details of the portfolio from price, volume, GMC% contribution and market share. You will actively look for insights and provide recommendations to profitably grow the portfolio ahead of the competitive set. 

Our ideal candidate will have demonstrated FMCG NPD experience and be familiar with the Stage-Gate process. 

Based in Derrimut, this role embraces a hybrid working model 

Your responsibilities will include: 

• Manage assigned innovation projects SKUs based on technical, legal, manufacturing and customer requirements. 
• As required fast track F26 Innovation requirements to underpin a strong F25 EBIT delivery 
• For the Brand & Category planning process, actively prepare the portfolio plans as guided by your manager 
• Prepare analysis of key internal & external information sources [brand, category, Financials, Customer, Shopper, Consumer, Market Data etc] to identify key issues & opportunities in all channels across branded & PL products. 
• Within the current 12-month plan, review of performance vs plan to adjust marketing strategies & plans as required [including new product launches]. 
• Provide input into customer plans, range review presentations, pack & price strategy, consumer/customer promotion development & activation when required. 
• Support the Retail and Commercial sales teams in leading the development of BTL creative. 
• Track the marketing budget & highlight over & under budget to assist in forecast management as required. 
• Manage relationships with brand ambassadors when and where required. 
• Manage relationships with agency partners when and where required. 
• Lead the development of assigned innovation projects of the Frozen Portfolio via the Bulla Stage & gate process, including the participation in key stage & gate meetings and collaborating with cross functional teams to successfully commercialise projects including attendance at key line trials. 
• Manage research validation of all innovation projects 
• Evaluate key competitor brand strategies, anticipate actions, and develop plans to ensure sustainable competitiveness. 

You will have: 

• Bachelor’s Degree in Marketing or Business 
• Minimum 3 years marketing experience. 
• Experience in Developing Consumer Insights 
• Strong experience in Packaging and Product Development 
• Excellent communication skills (written & verbal) 
• Skilled in the use of Marketing information sources                            (Nielsen / Aztec / Mintel) 
• Skilled in the use of computer systems (Microsoft office, Outlook) 

What we can offer you: 

• A hybrid working model as standard, encompassing both flexible work from home arrangements and access to our Melbourne and regional sites 
• A great cultural environment in a proud, Australian family-owned business 
• A variety of benefits including a Short-Term Incentive Program, corporate clothing allowance, delicious take-home product and free on-site parking at all our sites 

If this sounds like you, please apply now to join the Bulla family.