Brand & Marketing Coordinator

The company: Haultrax

At Haultrax, we pride ourselves on being mining and operational technology specialists, focused on safety, productivity and cost. Leveraging technology and innovation to make the lives of individuals easier, safer and more productive is our passion and the reason we are driven in doing what we do.

Over the past 10 years we have successfully implemented technology and processes to positively improve mining operations across Australia, and we believe this can be attributed to our best asset, our team. Our Vision is to use our talents to improve people’s lives in mining.  

Our Mission is to create and select the right technology that improves the safety and productivity of our people and operations.  

We do this through: 

• Successful identification, selection, planning, deployment and operational support of productivity initiatives and mining technologies, inclusive of mine automation.
• Our digital applications focused on productivity improvement through deep data analysis.

We are searching for a Brand and Marketing Coordinator who can combine our vision with their passion for all things marketing. A large part of who we are is our team. The ideal candidate will embody Haultrax’s values and incorporate the Haultrax way into their marketing strategy.

The opportunity: Brand and Marketing Coordinator

The Brand and Marketing Coordinator will be responsible for developing and executing  Haultrax's marketing strategies, with the goal of increasing brand awareness, brand development, and generating leads for our solutions and services. The ideal candidate will be creative, detail-oriented, and passionate about using social media and digital marketing to tell a story and engage with our target audience. Although pulling from the knowledge and experience of your surrounding team, you will be the sole driver of this department. Whilst knowledge of the mining or related industries is preferred, is not required with plenty of on-the-job learning.

Responsibilities:

• Develop and execute marketing campaigns across traditional & digital platforms. 
• Monitor and analyse marketing performance metrics to measure the success of campaigns and adjust strategies as needed.
• Manage and report on social media accounts, respond to website inquiries, and engage with followers across all channels.
• Create and manage content for email marketing campaigns. 
• Work closely with the sales and consulting teams to generate leads and support sales efforts through marketing collateral.
• Manage the company's website and ensure that it is up to date with the latest information and content. 
• Monthly copywriting for blog posts to optimise website ranking. 
• Liaise with our external digital marketing team to review and deliver SEO, Google Ad & social media ad campaigns. 
• Run the planning and execution of marketing events, such as trade shows and conferences.
• Budget forecasting.
• Promotional merchandise design and ordering.
• Assist in organisation of internal company events and gatherings.
• Manage and oversee upcoming and future marketing projects within TeamHX.

What you will need for this role:

Personal Traits & Behaviours

• Traits of those successful in this role are integrity, strong communication skills, organisation, creativity and a team-orientated mentality.
• Shows initiative in creating or re-thinking processes or ways of working to suit Haultrax.
• Disciplined approach to work with an eye for detail.
• Willingness to evolve with the company and within the role.
• Strong personality: able to hold team members accountable, able to make relevant decisions without direction.

Qualifications & Experience

• While a tertiary qualification is preferable, work experience in a B2B setting will also be held in high regard. We are primarily focused on finding a sharp and motivated person who is a great cultural fit to our team. 
• Experience with social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Strong attention to detail and project management skills.
• Ability to work independently and as part of a team.
• Knowledge of the mining industry or related industries is a plus.

Benefits of working for Haultrax

• Continual opportunities for personal and professional development through our monthly coaching sessions with our Leadership & Growth Executive
• Be a part of a supportive and growing technology and consulting company that specialises in the strategic implementation of mining technology to better people’s mental health.  
• Occasional interstate travel may be required in this role for trade shows, conferences, visiting customer sites and working with our team members located across Australia.
• Flexible working roster of 3-5 days per week.

If you believe you would be an asset to Haultrax, please submit a cover letter along with your CV.