Campaign Coordinator - Powershop

Campaign Coordinator - Powershop

• Marketing / Communications / Design
• Permanent Full Time
• Melbourne

25/3/2024

• We invest time in our people and help them chart their own career trajectory
• We prioritise respect for each other, our customers, communities & stakeholders
• Flexible work options, competitive salary with generous leave benefits.

The world's biggest challenge needs you, here.

Big challenges require big solutions. And the transition to a net-zero world is about as big as it gets. Working at Powershop, which is part of Shell Energy Australia - will put you at the heart of that endeavour. We sell energy to business and homes in VIC, NSW, South East QLD and SA.

Powershop is committed to enabling a better energy future for your lifestyle. Part of Shell Energy Australia, we sell energy to homes and small businesses in VIC, NSW, South East QLD and SA. Since 2012, our market-leading app has been powering your energy journey, and now we're charging forward to lead the eMobility movement in your home.

Be part of a team with the expertise and drive to succeed

Based in Melbourne, we are seeking a data-driven Marketing Campaign Coordinator with a flair for creative campaign planning to help execute our B2C acquisition and customer retention campaigns, to help achieve our ambitious growth objectives.

As the Campaign Coordinator, you will be responsible for supporting the day-to-day organisation and delivery of campaign and marketing initiatives. You will play a pivotal role in bringing our campaigns to life across all channels, including but not limited to TV, OOH, radio, social, online video, email and SMS. You will help ensure the right messages are presented in the right way at the right time, and will have the opportunity to help shape and develop creative and content that supports the implementation of these campaigns.

Responsibilities & Accountabilities

• Manage day-to-day acquisition campaigns, including briefing, implementing and reporting on campaign performance;
• Ensure campaigns are executed on time and to a high standard, including conducting campaign QA and managing advertising schedules;
• Briefing and managing development of creative and content as required;
• Work closely with the Senior Marketing Manager to manage budget;
• Work with the Digital Marketing Lead to ensure alignment with digital campaigns;
• Work with the Customer Lifecycle Manager to support the planning and implementation of internal customer referral campaigns to drive new customer acquisition and boost retention;
• Support implementation of campaigns that reduce customer churn;
• Briefing and managing development of creative and content as required;
• Planning, briefing and developing written and visual content to support ATL, Digital and internal customer campaigns such as videos, blog articles and native content; and
• Briefing and supporting the optimisation of digital journeys to achieve campaign KPIs, such as landing pages and conversion paths.

What you'll bring

• Demonstrated end-to-end marketing campaign experience, including a strong understanding of agency briefing, media strategy, campaign launch process, managing campaign budget and monitoring/reporting;
• Experience working with agency partners and sustaining effective working relationships through excellent interpersonal skills;
• Strong organisational skills, using a detail-oriented, data-driven and process-driven approach;
• Understanding of best practices for content production related to digital, website and SEO;
• Adobe Photoshop and InDesign and Salesforce Marketing Cloud experience desirable, but not essential; and
• Passion for driving customer impact, contributing to team success and continuous learning.

Why join our team

Every day, our people bring deep expertise, true innovation and investment to help our clients - and the world - reduce their environmental footprint. You can be part of that change.

Here are the top reasons why our people choose us:

• Purpose that you can see. As the Campaign Coordinator, your technical expertise will help us achieve our vision of a better energy future.
• Work that's interesting, innovative and high impact. We hope you'll love the challenge and opportunity to achieve - for Shell Energy, your team members, and you.
• People who bring the expertise and drive to succeed. Our team is respectful, inclusive, and prioritises connection and collaboration.

We think you'll love it here too. Some of our benefits include:

• Competitive remuneration packages, including an attractive incentivised bonus program.
• Generous paid parental leave options that give team members more time to enjoy what matters most.
• Flexible working arrangements, with modern workplaces and technologies that support new, hybrid ways of working.
• An Employee Assistance Program for you and your family when you need it.

Visit our careers site to find out more.

https://shellenergy.com.au/about-us/careers/job-vacancies/

Read the stories of our incredible people.

https://shellenergy.com.au/about-us/our-people/

Join us. Together, we can make the difference count.

Shell Energy is an Equal Opportunity Employer that values the diversity of its people. We do not discriminate on the basis of gender, race, religion, colour, national origin, sexual orientation, age, marital status, veteran status or disability.