AddressTitle: Asia Category Manager
Casual Contract: 12 Months
Type: Hybrid
Location: Sydney/Melbourne
Job Description
Consumer Channel Sales & Marketing (CCSM) organization works with partners to build, market, and sell a winning portfolio that delights customers and earns fans around the world.
The Asia Category Manager – Digital at Retail will support the delivery of digital products through the retail channel. You will be responsible for the execution and operations of ‘digital games at retail’, gift cards, and subscription products across Greater Asia markets – Australia, New Zealand, Japan, Korea, South East Asia, and India.
You will work with Global teams, market leads, sales teams, and partners to build and execute plans to: deliver new products in the market; drive global projects; and manage channel marketing processes.
The Asia team sits inside the Consumer Sales Organisation and is responsible for the end-to-end business across Hardware, Games, and Services.
As games expands focus to new devices and new audiences, we need new distribution mechanics for new content types in new and existing retail partners. This role is to focus on the operational delivery of those new models – jointly categorized as ‘Digital at Retail’
Operations & Category Management
• Owning & driving multiple operational processes to deliver digital at retail content launches seamlessly, and on time.
• Working with our Channel Marketing & Marcomm teams to develop and execute marketing campaigns that drive sales in partnership with our regional teams
• Aligning card production costs and forecasts in partnership with our Operations & Supply teams
• Owning and managing the pricing process for new product launches and price changes.
• Keeping our product release database up to date in partnership with the global product management teams and working with the operations teams to communicate street dates & price lists to our retail partners
• Coordinating promotional activities, act as point of contact for the field teams, distribute assets and drive follow ups to evaluate ROI
• Provide category analytics and consumer insights to support the field teams to build strong Category plans and enable them to become trusted advisors to key retail and marketing partners
Business Management & Planning
• Supporting channel expansion and new partner onboarding
• Analyze and make recommendations on distribution, content ranging & card weights
• Developing & driving the rhythm of the business for digital at retail products, including: seasonal planning, business tracking and best practice sharing
Ecosystem Partnership
• Partner with content owners and 3rd Party Publishers to co-market and drive content at retail
• Partner with the Sales Team on product ranging and go-to-market strategy both in-store and online
• Identify hero product and content to build priority campaigns around
Typical Day in the Role
• Admin and operations support for the team
• Email admin
• Ad hoc requests from regional team regarding digital retail
• Updating price lists and reviewing pricing
• Detail focused work looking at pricing, factoring in local taxes, margins and commissions, financial elements
• Processing art work requests – understanding product artwork
• Pulling together weekly reports
• Working with business ops team with faulty products
• Direction will be given from manager
• Working closely with e-distribution partners on technical and operations support
• Working with the sales team – sales account managers and category game pass and studios category team.
• Providing support during product launches
How does the contractor know they’re doing a good job?
• minimal pricing errors – accuracy, dealing with road blocks
Compelling Story & Candidate Value Proposition
• What makes this role interesting? – Wonderful opportunity to work on a really important and emerging part of the business. Driving growth in this pivotal business areas. The whole business is shuffling.
Candidate Requirements
• 5+ years relevant commercial experience in retail category/operations/supply chain/sales or marketing
• Passion for Gaming and the Brand
• Strong project management skills (identifying steps needed to get to a desired outcome and leading the teams thru those steps)
• Ability to summarize complex business situations and to remove complexities
• An entrepreneurial spirit, passionate about building businesses, and thrives within a fast-paced environment.
• Sharp analytical skills and acumen to review and manage budgets, market data, and revenue opportunities.
• Able to directly deliver and deliver thru influence of others
• Previous experience in the pre-paid card industry, gaming industry, retail category management, or like business. Experience with digital content card sales in consumer channels a plus.
• A character that exemplifies values including integrity, honesty, openness, personal excellence, constructive self-criticism, and mutual respect.
• Strong English language skills, both verbally and written
• Right attitude and detail focus.
• Proactivity with stakeholders
• Communication skills
• Need to be okay with ambiguity
• Project management
• Doesn’t necessarily need to have Gaming-specific experience – they will need to show an understanding of the gaming industry, and have the capacity to apply their experience and show how they can add value to the role.
Wishlist:
• Retail operations experience.
• Retail teams receiving invoices and reviewing pricing and processing claims
• Proactive work experience
• Troubleshooting
• Detail focused
• Admin and ops background
• Strategic planning
Top 3 Hard Skills Required
1. Data analysis background
2. Systems and tooling experience
3. Navigation of different online systems, portals and tools.
Ready to set off on an incredible career adventure? Take the leap and have a confidential discussion; please email me at ***************@adecco.com.au.
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