Cellar Door Manager

Established in 1998, Juniper is a family-owned wine business producing premium wines from three sustainably farmed vineyards in Margaret River. Set amidst beautiful gardens and alongside the Wilyabrup Brook, our Cellar Door is the face of our brand, and of enormous importance to our business. We enjoy welcoming visitors and sharing the fruits of our labours and our passion with our guests in an informal and serene setting. With a sustainable approach to production and a portfolio of highly endorsed wines, we offer the right candidate a terrific opportunity to join one of the region’s most sought-after brands. 

The primary role of the Cellar Door Manager is to sell wine by providing our guests a benchmark experience in customer service at our Cellar Door. The successful candidate will also manage a small team, provide administration services where required, assist with the picking, packing and dispatch of wine orders and provide support for on-site events. 

The key responsibilities in this role include: 

• Provide guests with a benchmark regional tasting experience at our Margaret River Cellar Door; 
• Ability to convey the message of our business and wines in a clear and relatable way;
• Promote an inclusive, accessible and convivial space for both guests and staff to enjoy; 
• Ensure efficient running of the Cellar Door including management of the small Cellar Door team; 
• Working with the Direct Sales Manager to proactively implement; strategies within the Cellar Door to drive conversion of guests to our Wine Club; 
• Assist in the development of promotional offers to foster engagement of guests in Cellar Door; 
• A focus on exceptional customer service for the retention of Wine Club members; 
• Assist in strategy with Management and the Direct Sales Manager to increase visitation to the Cellar Door; 
• Developing strategies to optimise the experience of guests at Cellar Door 
• Ensure adherence to responsible service of alcohol legislation; 
• Maintaining a clean, tidy and safe workplace both in the Cellar Door and the warehouse area behind Cellar Door; 
• Updating and maintaining relevant information at Cellar Door including tasting notes, awards, technical information; 
• Managing the POS system including ensuring wines, pricing and information is correct;
• Engaging with the Events Manager to ensure preparation and delivery of events on site is smooth; and 
• Currently hold (or is able to attain) an approved managers licence.

Core competencies: 

• Excellent knowledge and passion for wine;   
• Outstanding customer service skills;
• Process orientated; 
• Manage people; 
• Good attention to detail and organisational skills; 
• Strong written and verbal communication skills; 
• Sound knowledge of CRM systems; 
• Intermediate analytical and reporting ability; and 
• Adaptability to change.