Communications & Content Specialist

About Us

G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia. 

We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests, and we are the co-custodians of some of the country’s most treasured places; a privilege we don’t take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g’day. 

About The Role

As the Communications & Content Specialist at G’day Parks, your role is pivotal in crafting and disseminating our brand message to both internal and external stakeholders. You'll be responsible for ensuring consistent and effective communication across various channels, fostering loyalty among our customers and facilitating business-to-business (B2B) communications within the G'day Parks network. You will have a blend of creativity, strategic thinking, and excellent communication skills to effectively convey our brand's personality and values. 

Roles and Responsibilities Include:

• Develop and implement comprehensive communications plans that align with the brand objectives and target audiences
• Develop engaging content tailored for different channels including website, social media, email newsletters, and B2B communications - Content should align with our brand personality and values while effectively conveying key messages to diverse audiences
• B2B communications; supporting the G’day Parks team in communicating to our licensed park network
• Cultivate relationships with media outlets and journalists to secure coverage for G’day Parks
• Write media releases, pitch stories, and coordinate interviews to generate positive publicity and enhance brand visibility
• Support the digital and social media team by contributing to the development of social media content
• Develop and refine brand messaging that resonates with our target audience
• Ensure consistency in messaging across all communication channels and touchpoints
• Create content for national and industry conferences, encompassing communications, video production, content creative and event coordination.
• Collaborate cross-functionally with other developments to ensure cohesive communication strategies and campaigns 
• Other duties may include, website copy, writing presentation notes and speeches

Your Experience

You will have tertiary qualifications in Communications, Media, Public Relations or a relevant field. You will have commercial experience within a similar role, displaying effective brand communication and strategic thinking. You will have a genuine interest in writing, with grammar, editing and proofreading being natural strength.

You will possess a high level of energy, self-motivation, autonomy, initiative, and flexibility to be successful in meeting the business demands at G’day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Benefits

• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Leave Policies – Parental leave / Volunteer leave / Study leave 
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.