AddressBusiness unit: Business and Private
Primary position location: 395 Bourke St, Melbourne, VIC
Work type: Permanent Full time
Region:
NSW
- Sydney CBD, QLD
- Brisbane inner, SA
- Adelaide inner, VIC
- Melbourne CBD, WA
- Perth inner
Permanent, Full-Time opportunity. Flexible on location
- Recognised as a top #3 employer on the 2023 LinkedIn Top Companies list to grow your career
- Be supported to grow your career at NAB
- Make a genuine difference through the work you do
It's more than a career at NAB. It's about more opportunity, more moments to make a difference and more focus on you.
Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth to us, you'll be recognised and rewarded for your contribution in return. You'll have our support to excel for our customers, deliver positive change for our communities and grow your career.
The role
You will work closely with the Senior Marketing Consultant and HICAPS stakeholders to create the strategic development, delivery, optimisation, and measurement of the marketing program for the business to achieve all customer and financial targets.
Your responsibilities
- Delivering on agreed marketing targets for the Brand and Product portfolio against marketing investment
- Stakeholder Management of all associated HICAPS relationships
- Driving value growth and customer/footings retention and acquisition
- Briefing & prioritising marketing initiatives
- Partnering with the Senior Consultant to develop strategy/thinking for the marketing program including business benefit to inform prioritisation
- Leading the development of customer and marketing strategies that will lead to the achievement of over-arching business objectives
- Overseeing the design and delivery of marketing activity that aligns with agreed customer and marketing strategies
- Managing and overseeing of key marketing performance including setting measurement criteria and frameworks to assess performance of all marketing activity
- Co-ordinating the alignment of purpose with strategic partners, marketing teams and other teams across the value chain to ensure all marketing activity delivers optimal customer and business outcomes
- The End-to-end delivery of prioritised campaigns including budget responsibility, media, and creative/content management. Will draw on internal specialisations to ensure best-in-class campaigns
What you will need
- 7+ years' experience as a B2B marketing professional
- Senior stakeholder management experience
- Services industry experience
- An understanding of media attribution, conversion funnels, and effective tools for optimisation
- Proven ability in the areas of marketing analytics, customer segmentation, channel management and measurement for business portfolios
- Ability to synthesise complex information, connect the dots and tell a cohesive story
- An analytical mindset with strong problem solving skills
- A combination of strategic skills and commercial acumen
Make a difference through your work
At NAB, we work together to deliver exceptional outcomes that exceed our customers' expectations. We are an ASX listed organisation that has been serving Australian communities for more than 160 years. We are investing in positive change and our work changes the future of banking. Our colleagues have an impact far beyond work, and you'll be part of a team that is helping to solve some of society's biggest challenges.
A diverse and inclusive workplace works better for everyone
We know that our people make us who we are. That's why we have built a culture of respect - where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions can thrive, connect, and grow.
We are committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities.
To learn more, visit the Benefits of Working at NAB page on our website.
Join NAB
If you think this role is the right fit for you, we invite you to apply. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert.
Unsolicited CVs from agencies will not be accepted.
Advertised: 15 May 2024 6:00 AM AUS Eastern Standard Time
Closing: 21 May 2024 11:55 PM AUS Eastern Standard Time
