Content Marketing Executive

Tyro

Content Marketing Executive

Powering the future of payments

Why Tyro
Visit Tyro profile

Payments, Lending, Banking! Tyro is a fintech company powering the future of business. With over $42 billion in transactions processed last year, half a billion dollars in loans, and more than 68,000 customers, Tyro combines the best people, technology, and partners to provide products that simplify commerce.

Our strong team of 600+ Tyros, just like our customers, are the heart of our business. Whether at home on in the office, we go to great lengths to cultivate and maintain a positive employee experience. Tyros are a highly collaborative mix of people. You will work with teams and individuals across engineering, product management, customer support, sales and more. Fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of Tyro's culture. Together, we are setting the standard in payments and commerce.

About the role

• Lead, design and implement a comprehensive end-to-end Content Marketing experience and SEO strategy aligned with the Tyro’s marketing goals.
• Role is initially focused on writing articles (essential for this role) but can expand into other formats including video demonstrations, white papers, podcasts, testimonials or case studies, thought leadership etc.
• Manage approvals and produce an execution and amplification plan for content produced.
• Assist with Tyro’s go-to-market or campaign plans, by delivering specific program content to drive the campaign, product, vertical or other goals that are issued with the GTM strategy.
• Implement SEO focused content to enhance Tyro’s organic visibility and ranking in top and middle of funnel, ensuring content is optimised for relevant keywords and search intent.
• Implement a continuous improvement mindset, establishing new ideas and innovative methods to drive growth.
• Provide strategic & technical SEO advice & support whilst implementing SEO initiatives and liaising with SEO agency to increase SEO performance YoY.
• Utilise tools to measure and report on the impact of content initiatives, providing key insights to stakeholders and leveraging data to refine future content strategies.
• Stay abreast of industry trends and content best practices, applying innovative approaches to continually enhance the effectiveness and amplification of content.
• Knowledge and use of tools including SEMRush, Wordpress, Yoast SEO (WordPress plugin), Marketo, Adwords, Meta Ads manager, Microsoft Advertising, LinkedIn campaign manager, Adobe DSP, Flashtalking (Ad serving), Taboola (Native), Adobe analytics, Salesforce, GA4.
• Be an active and engaged member of the Marketing Team supporting change, fostering positivity and development.

What you'll be responsible for

• 🗂 Campaigns and Projects
  

  Develop and execute campaigns and projects, including co-branding, events, and lead-sharing

• ✏️ Content Creation
  

  Develop and distribute content that supports key business or marketing goals

• 🔎 Search Engine Optimization
  

  Increase the visibility of a website or piece of content in search engine listings

Skills you'll need

• 🧩 Creativity
  

  Generates multiple innovative/new/novel ideas to solve a problem

• 🤔 Decision Making
  

  Considers the costs and benefits of potential actions and determines the most appropriate one

• 🤓 Learning agility
  

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

Applying with Hatch

Tyro is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

Learn more about Hatch