CRM Campaigns Officer

• Continuing, full time opportunity 
• Total remuneration package up to $96,257 per annum, including 17% super 
• Based at Gold Coast, Lismore or Coffs Harbour. Relocation support available  

Southern Cross University is a values-led, dynamic and rising institution of excellence committed to transforming tomorrow. Our game changing new education model brings a deeper learning experience, improving individual student outcomes, quality of life and a better way to learn.

Southern Cross University’s new 2030 strategy is founded on our people and our purpose to changelives through revolutionary learning and research with real impact.Learn more about our purpose, values and strategy by clicking here.

Working at Southern Cross University combines being surrounded by ambitious students, amazing and dedicated colleagues and an environment of stunning natural beauty. We are leaders in our communities in the Northern Rivers region of New South Wales, Coffs Harbour and the Gold Coast and pride ourselves on helping shape a better tomorrow.

The CRM Campaigns Officer is responsible for the delivery of effective marketing campaigns built around customer relation technology and audience segmentation. You will play a central operational role in ensuring marketing communications are delivered on time, with optimal content to the targeted audiences. Working closely with the CRM Campaigns Lead, you will assist in the reporting of campaign performance and effectiveness across the year. More specifically you will:

• Work collaboratively with marketing and recruitment stakeholders to support campaign execution through Microsoft Dynamics and Microsoft Dynamics Marketing 365, drafting requirements for review and approval.
• Support prospective student engagement and contact strategies, across all audience segments, through our eDM channels, including automation and manual eDMs.
• Support with the extraction of data for segmentation and targeting, and critically analyse to recommend best practice.
• Collaborate with the design team, content, studio, recruitment and marketing teams on creative assets, eDMs and nurtures to deliver personalised, relevant communications to our key audiences.
• Contribute to the development of robust reporting, including tracking of campaign analytics, including having a solid understanding of how to measure digital marketing success. Support where required on interpreting and linking conversion, load data, pipelines, engagement data in dashboards.

You will be able to demonstrate prior success in similar roles, successfully working with wider teams and independently, to deliver successful marketing campaigns. You will have prior experience in identifying and segmenting target audiences with the CRM environment to increase engagement levels and conversion: More specifically, you will have:

• A degree in marketing, communications, business and experience in contemporary CRM marketing, or equivalent experience.
• High-level written and verbal communication skills, including a track record of effective stakeholder liaison and developing effective marketing content.
• Strong technical competency with Microsoft Office products, including Excel and SharePoint. Direct experience in Microsoft Dynamics (and Microsoft Dynamics Marketing) is desirable.

Our staff benefit from flexible work arrangements, including hybrid work models, generous parental and carer’s leave provisions, wellbeing initiatives, employee assistance programs and professional learning opportunities. This position is:

• Full-time, continuing (permanent) role
• Located at either Gold Coast, Coffs Harbour or Lismore.
• HEW Level 5. The base salary ranges from $76,892 - $85,445 per annum, plus 17% employer’s contribution to superannuation. The total remuneration package is up to $99,970 per annum.

Find out more about working at SCU by visiting Why Work at SCU.

Applicants must apply online and provide responses to the selection criteria in the position description by the closing date. Information to support you prepare your application is available on our website. If you experience difficulties applying online or need reasonable adjustments at any point in the application or interview process, please let us know by contacting ****@scu.edu.au.

Job applicants must be an Australian or New Zealand citizen, Australian permanent resident or currently hold a visa with ongoing work rights in Australia. Employer visa sponsorship is not available for this position.

To view the full position advertisement and details of the application process, please click on the APPLY button where you will be redirected to the Southern Cross University website 

Closing Date: 11.30pm AEST, Sunday, 7 April 2024

Southern Cross University is committed to diversity and social inclusion and aim to ensure equality in the recruitment of our staff. Applications are supported and encouraged from those that bring diversity to the University.