Crm & Loyalty Manager

A pivotal role has been created for a CRM & Loyalty Manager to join a dynamic team at Seed Heritage.
This exciting position offers an opportunity to shape and lead the rollout of a new CRM program for an iconic brand. This career-defining role is suited to a hands-on thought-leader, who harnesses data and best practice acquisition and retention practices to deliver results.
Reporting to the GM of Marketing and eCommerce, you will be supported to achieve outcomes and realise your potential.
THE ROLE:

• Lead the creation and execution of a best-in-class CRM/loyalty program strategy for Seed Heritage.
• Define program value proposition, benefits, mechanics, and acquisition approach – considering online and instore customer journeys.
• Utilise customer data to segment audiences and develop targeted campaigns across multiple channels - including email, SMS and social - to drive engagement and retention.
• Continually analyse, optimise, and report on the program, providing data-driven recommendations.
• Strategic support on brand CRM roadmaps, helping Fashion brands (Seed Heritage, Commonry, Unison) to deliver lifecycle marketing automations.
• Build an A/B testing framework to optimise the customer lifecycle programs and deliver on key performance metrics.
• Be a platform expert and be responsible for driving adoption of the Emarsys capabilities.
• Collaborate with internal IT, marketing and digital teams, and external technology partners, to develop solutions and achieve outcomes.
• On-site role 5-days per week, based in our St Kilda Road offices.

THE IDEAL CANDIDATE:

• Minimum 5 years’ experience in CRM and loyalty management, preferably within retail.
• Track record of delivering measurable impact via CRM acquisition and retention initiatives.
• Strong grasp on customer segmentation techniques including RFM analysis.
• Hands-on experience in managing campaigns through marketing automation platforms (Emarsys experience highly regarded).
• Confidence and experience in presenting to senior management with complex information, and gaining approvals is preferable.
• Good technical understanding, able to bridge the gap between technical and non-technical stakeholders.
• Up-to-date knowledge of local and international CRM and loyalty program trends.
• Strong organisation skills and attention to detail.
• Rigorous and data-driven, with excellent analytical skills.

WHY JOIN THE SEED HERITAGE TEAM?

• Generous discounts across all Brandbank Brands!
• Supportive team culture and environment
• Opportunity to work for an iconic Australian retailer
• Employee Referral Program – be rewarded for referring great new people to our team

Seed Heritage seeks to provide an unparalleled shopping experience and brand aesthetic, comprising of beautifully designed apparel, accessories and footwear for women, men, teen, child and baby.
We now reach a global audience, boasting more than 280 stores in destinations including New Zealand, Hong Kong and Singapore.
If you believe you have the skills and expertise to fulfill this challenging and rewarding role, we encourage you to APPLY NOW!
Click the link below to explore more!
https://www.seedheritage.com/careers
ABOUT BRANDBANK GROUP:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, Allkinds, Commonry, kikki.K & Fine-Day.