Digital Content Specialist

Be paid to do what you love! Social media, video, photography, Digital Content expert needed for this medical device company, based in Melbourne.

THE COMPANY YOU WOULD BE JOINING

• Leading global medical device provider with a focus on providing custom-made dental products to customers in the fast-growing dental industry.
• Leaders in markets in Western Europe, Australia, China and Hong Kong, and have a fast-growing market share in the US.
• Servicing a customer base of over 12,000 accounts.

THE BENEFITS

• A supportive, collaborative manager who will invest in your development.
• A growing industry and company with room to expand your scope in this role.
• A varied role in a tight-knit team of high performers, with the best boss EVER!

WHAT YOU WILL LEAD AND GROW

• This Digital Content Specialist role will devise content strategy by aligning current trends with business requirements.
• The position will assist the team with campaign performance analysis and share insights needed to create the upcoming content calendar.
• Key to this role is the collaboration with the marketing team to produce content that aligns with the group’s digital strategy.
• You will be responsible for producing photography and video content for internal marketing, brand campaigns, recruitment and everyday social media for the group.
• You will create content suitable for a variety of digital platforms such as Instagram, Facebook, YouTube, LinkedIn, Facebook Workplace, Podcasts, etc.
• You will lead in-house photoshoots (and manage external photoshoots) to create an image/video library.
• You will ensure all content is on brand and engaging, with the goal to engage, educate and entertain your target audience.
• You will bring events (internal & external) to life using live streaming and creating videos that showcase the story behind your brands positioning.
• You will record audio content that can be repurposed for digital channels.
• You will monitor engagement and relevant metrics and find ways to continually optimise content, by making use of lookalike ads, A&B testing, ad retargeting and audience segmentations.
• You will keep track of social media trends and collaborate with the team to create content for effective omni-channel campaigns.

WHAT EXPERIENCE YOU WILL NEED TO LAND THIS GREAT OPPORTUNITY

• At least 2 years’ experience in content creation either in an agency or in-house corporate team.
• Experience creating content as well as posting and scheduling content for SM channels.
• You will be a capable and experienced photographer, videographer, and photo/video editor.
• Be creative, digitally savvy with a flair for storytelling.
• Ability to create ‘reels’ and short engaging videos with mobile.
• Actively keep up to date with emerging social media trends, newest camera equipment and editing programs (such as Adobe Creative Suite, Final Cut Pro, Canva, Hootsuite/Later).
• Excellent communication, copywriting and proofing skills.
• Graphic design experience is highly desirable and will be seen as a plus.
• Adobe After Effects experience desirable (experience with motion graphics/design).
• Understand how to use data and analytics tools (Google Analytics, Facebook Insights, etc.) is desirable.
• Marketing related degree and/or tertiary qualified (desirable).

Interested? Please call Tayla Noble on 02.8310.9262 or 'apply now' quoting reference number 3602. Please note, your details/resume will not be sent anywhere without a formal interview and, if successful, your subsequent prior permission. Personal information provided will be used for recruitment purposes only and be treated in the strictest confidence. Only shortlisted candidates will be contacted.