Address
Form of work
We are seeking a highly skilled and creative Copywriter specializing in Digital Marketing to join the marketing team for our consumer brand JOURNEY. The Copywriter will play a key role in developing content that resonates with our target audience and drives brand awareness and engagement.
Key Responsibilities:
1. Ad Copy Creation:
- Develop captivating and persuasive ad copies for various digital platforms, including Meta, TikTok, and Google Ads.
- Tailor messaging to suit the unique characteristics and user behavior of each platform.
- Collaborate with the marketing team to align ad copies with campaign goals and brand messaging.
2. Website Content Development:
- Create and optimize website content, including blogs, product descriptions, and other product-related materials.
- Ensure that web content is SEO-friendly, engaging, and aligns with the overall brand voice and messaging.
- Collaborate with the web development team to enhance user experience through compelling and informative content.
3. Content Strategy and Planning:
- Research industry trends, target audience preferences, and competitor strategies to inform content creation.
- Develop and execute content strategies that align with marketing goals and brand positioning.
- Stay updated on Digital Marketing trends and incorporate innovative approaches into content creation.
4. Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, design, and product development, to ensure content consistency and alignment with overall brand strategy.
- Effectively communicate ideas and concepts to team members and stakeholders.
5. Adaptability and Other Duties:
- Demonstrate flexibility and adaptability to take on additional copywriting duties as needed.
- Stay informed about emerging trends and technologies in Digital Marketing and Content creation.
- Embrace a proactive approach to learning new tools and platforms.
Skills & Experience
To be successful in the role you will have:
- Proven experience of 5+ years as a Copywriter focusing on Digital Marketing.
- Strong portfolio showcasing successful ad copies and web content.
- In-depth understanding of Meta, TikTok, and Google advertising platforms.
- Excellent written and verbal communication skills.
- Familiarity with SEO best practices.
- Ability to work in a fast-paced, collaborative environment.
- Creative thinking and problem-solving skills.
If you are passionate about crafting compelling narratives that drive engagement and conversion in the digital space, we invite you to apply and be a key contributor to our marketing success.
If this role sounds like you, send us your CV and portfolio
Only shortlisted candidates will be contacted
