Digital Managing Editor

Who Are We? 

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

We support flexible ways of working through our Activity Based Working (ABW) model. We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work. 

About the role

The Digital Managing Editor (DME) is responsible for driving and implementing a data-informed content strategy across Woman’s Day, New Idea and That’s Life! online/social platforms to deliver on digital audience and affiliate revenue targets.

Reporting into the General Manager (GM), the DME will oversee the day-to-day digital content operations of the Entertainment vertical, managing a team of content creators as well as driving a respectful and productive omnichannel workflow with print counterparts, positively contributing to the goals of Are Best Way.

Stakeholder management is a vital skill for the DME role, with collaborative working relationships required with the Print, Commercial, Affiliate Sales, Shopping Content, Tech and Digital Strategy and Implementation teams.

And expert-level understanding, and hands-on use, of analytics tools is essential to drive digital audience and affiliate revenue performance, and the DME will utilise data-informed and reactive content planning to deliver on the Entertainment Vertical’s shared KPIs.

As the custodian of Woman’s Day, New Idea and That’s Life!’s digital platforms, the DME will ensure all content published across the platforms is high quality, audience-first, represents the editorial values of the brand/s and adheres to Best Practise production values.

The DME is a senior manager within the company who will provide digital thought leadership, take accountability and drive a culture of collaboration, knowledge sharing and innovation within their teams and workflows.

Duties

Your duties will involve, but not be limited to: 

• Lead the content strategy for brand/s, including guiding the daily content output, ideating original story ideas, formats and commercial concepts, and owning the forward planning of an Editorial Calendar (including commercial opportunities)
• Lead and directly manage a team of content creators; aiding professional development and driving Best Practice from the digital team/s
• Provide digital guidance to GM and Print Editors on omnichannel opportunities, successes, challenges and embedding the ‘Are Best Way’ ethos into the daily workflow of digital team/s 
• Provide guidance to the Digital Academy graduates, People Leaders and GMs on best digital outputs. Post-graduation: to assign digital outputs + provide feedback as specified by People Leader/GM.
• Represent the brand/s + Vertical at an industry level with goal to grow commercial, brand & affiliate opportunities
• Manage daily content plans for site/s and social channel/s, balancing quality of content with quantity of output
• Possess a deep understanding of the brands’ audiences across all digital platforms via exemplary use analytical tools + data sources
• Provide regular reporting back to GM, DSI and relevant stakeholders on all digital platforms, using agreed upon metrics of success: audience reach, audience engagement and affiliate revenue
• Identify areas for improvement, risk or innovation using analytical tools and data to GM, DSI and relevant stakeholders – as needed
• Manage the execution of the Shopping strategy, as created by the SM – collaborating with and supplementing as needed to achieve KPIs
• Be the principal touchpoint for stakeholders seeking input and support from Woman’s Day (Now To Love), New Idea and That’s Life digital platforms

Skills and experience

You'll need: 

• Minimum seven years’ creating content in a digital environment  
• Possess a deep understanding of the brands’ audiences across all digital platforms via exemplary use analytical tools + data sources
• Experience with content management systems, photo editing and analytic tools
• Strong understanding and experience managing social media platforms and communities
• Strong content ideation, strategy and output skills
• Strong understanding of SEO content
• Strong leadership and mentoring skills, with previous management experience
• Financial and commercial acumen; knowledge of commercial drivers for websites, social platforms and digital sales processes
• Stakeholder management
• Relevant tertiary qualification, or equivalent

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.