AddressAbout the business
HowToo is an exciting venture-backed tech startup that gives anyone the power to create great digital learning.
We're looking for someone to join our growing our team of creative and innovative people. The potential for growth, learning and progression within the company is limitless as we look to launch globally this year. You will not get this opportunity anywhere else!
If you are a passionate and data driven Digital Marketing & Communications Coordinator, with 2-5 years experience in SaaS or a rapid growth business we want to hear from you.
About the role:
This role focuses on assisting in the promotion and positioning of HowToo products and services, with the intention to attract more customers and raise brand awareness through the creation of marketing campaigns. Helping craft HowToo communications through strategic campaigns, targeted audiences, the creation of acquisition funnels, and use of email, social media, website and other platforms
Campaigns
- Work alongside Marketing Consultant & Head of Marketing to build marketing campaigns plans to attract & retain customers
- Briefing graphic designers on advertising and digital assets.
- Monitoring the effectiveness of campaigns through reporting / analysis and suggest improvements to maximise ROI.
- Monthly reporting on all marketing and business KPI’s. Making recommendations and suggestions for improvement
- Creating social media calendars and scheduling posts
CRM Management
- Ongoing management of contract data in CRM platform - Hubspot.
- Creating email automation workflows
Copywriting
- Researching and writing long form content for weekly blogs, newsletters, press releases and ebooks.
- Writing short and creative headline copy for landing pages and advertising
Skills and experience
- 2-5 years experience in a similar role
- Passion and interest for digital marketing
- Experience using Marketing Automation tools or email software, such as Hubspot
- Knowledge of website and marketing analytics tools such as Google suite, Semrush, Hotjar
- Willingness to work in fast paced start-up team environment
- Proactive and uses initiative to come up with new ideas and creative solutions
- Good time management skills
- Keen to learn and grow in the role
Bonus
- Proven track record in growth marketing, with examples of previous successful campaigns.
- Previous experience in SaaS, product-led business
