AddressAbout the Company:
Conquest is a leading Australian supplier of industrial cleaning and outdoor maintenance equipment, forecasting an ambitious 3-year growth plan. Family-owned and operated, they have built their reputation on robust and reliable equipment, backed by exceptional machine servicing and technical support.
With strong alignment to the Vision and Values, their passionate team love what they do. In fact, Conquest was recently accredited an official 'Great Place to Work' for the third consecutive year!
About the Role:
We are looking for an experienced Digital Marketing Executive looking to grow their career in the B2B space.
This role is critical to growth, and is a true ‘top of the funnel’ role. You will not only be developing and implementing targeted digital performance-driven marketing strategies, you will also be passionate about optimising campaign performance, driving lead acquisition and maximising return on investment.
Key Responsibilities:
- Develop and execute performance Digital Marketing strategies
- Optimize and report on marketing campaigns
- Utilise analytics, tools and platforms to gather insight and conduct data analysis to enable informed decisions
- Collaborate with cross-functional teams to glean insight, develop business and customer understanding, and build alignment to the plan.
- Management and co-ordination of resources
- Stay updated on industry trends and innovations in Digital Marketing
- Digital Marketing Budget management
- A/B testing and experimentation
- Performance tracking and reporting
- Project Management for both digital and more general marketing projects
About You:
- Bachelor's degree in marketing, business, or a related field.
- Proven experience as a Digital Performance Marketing Specialist or similar role, with a track record of successfully managing and optimizing Digital Marketing campaigns.
- Strong knowledge of Digital Marketing channels, including paid search, display advertising, social media advertising, affiliate marketing, and email marketing.
- Proficiency in using analytics tools, such as Google Analytics, SEM Rush, and similar platforms, to gather and analyse marketing data.
- Strong analytical skills and ability to derive actionable insights from data to drive campaign optimization.
- Familiarity with A/B testing, experimentation, and conversion rate optimization (CRO) methodologies.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively. Experience with Monday.com or similar is advantageous.
- Strong communication and presentation skills, with the ability to effectively convey complex marketing concepts to both technical and non-technical stakeholders.
- A resourceful and proactive mindset, with a passion for staying up-to-date with the latest industry trends and best practices in performance marketing, and making things happen.
- Experience with budget management and ROI analysis.
- Experience with Salesforce CRM/Account Engage is advantageous.
- Keen attention to detail.
- Certifications in Google Ads, or other relevant Digital Marketing platforms are advantageous.
If this sounds like you, apply today!
