AddressWe are seeking a dynamic and experienced Digital Marketing Manager to spearhead our clients' marketing strategies, ensuring top-tier performance and growth. The ideal candidate will excel in managing Paid Media campaigns across Meta and Google platforms, demonstrating a comprehensive understanding of SEO strategies to optimise organic search performance.
Key Responsibilities:
- Strategic Leadership: Develop and implement robust marketing strategies tailored to client needs, ensuring alignment with business objectives and innovative market trends.
- Paid Media Management: Oversee and optimise Paid Media campaigns across Meta and Google, leveraging data-driven insights to maximise ROI and engagement.
- SEO Expertise: Apply advanced SEO strategies to improve search engine rankings, drive organic traffic, and enhance online visibility.
- Industry Insight: Stay updated on industry trends, technological advancements, and competitive landscape to maintain a cutting-edge marketing approach.
- Team Management: Lead the marketing arm of the business, managing a team that includes a Content Marketer and collaborating closely with the Creative team to ensure cohesive and compelling campaign execution.
- Collaboration and Briefing: Work collaboratively with internal teams to brief the Design team effectively, ensuring marketing materials are on-brand and optimised for performance.
- Client Presentation: Confidently present ideas and strategic plans to clients, articulating value propositions and expected outcomes with clarity and professionalism.
- Reporting & Communication: Highly analytical in creating detailed, results-specific reports that draw clear conclusions on ROI and engagement. Present recommendations and actionable insights to stakeholders to drive continuous improvement. Exhibit excellent communication and time management skills to report to the Account Director and Managing Director.
- Team Vibe: Contribute to the existing excitement and passion of the team, bringing the vibe up and fostering a positive, energetic, and collaborative work environment.
Qualifications:
- Proven experience in Digital Marketing, with a strong emphasis on Paid Media management and SEO (desirably 5+ years of experience).
- In-depth knowledge of Meta and Google advertising platforms including shop and PMax.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent leadership and team management abilities.
- Up-to-date with the latest industry trends and technological advancements.
- Outstanding communication and collaboration skills.
- Confident in presenting ideas and strategies to clients, with the ability to make compelling recommendations based on data-driven insights.
- Ability to work independently and manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
Benefits:
- Competitive salary commensurate with experience.
- Opportunities for career advancement and professional development.
- Premium and exciting client base.
- Educational and upskilling opportunities.
- Collaborative and supportive work environment.
- Flexible work arrangements with a hybrid contemporary office and work from home offer.
- 4.5 day work weeks, with half day Fridays.
- Vibrant office culture with a respectful, kind team, team events and rewards.
About Us:
Smith Madden Creative Agency is a contemporary agency who specialise in strategy, creative and marketing services. Working primarily across hospitality, property, travel, luxury, professional services, and beauty - our brands are what we know and love.
A Sunshine Coast based Australian agency, we service businesses around the globe. We lead with passion and pride for every project we undertake, and truly believe that strong relationships and honest work underpin success in this industry.
We’re a friendly, creative, hard-working and fast growing team! Our small team works with brands that excite and innovate. We pride ourselves on our stellar client relationships and open communication. We value people and are flexible in our approach to work.
Our office is a contemporary studio on Flinder’s Lane in Maroochydore, central to local cafes and close to Maroochydore’s developing CBD.
We are looking to fill this role ASAP.
Sunshine Coast in office role. We are only accepting applicants who already live in or are moving to the Sunshine Coast.
