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SalaryAbout us
Curtin’s high functioning Marketing Operations and EngagementTeam drive Digital Marketing innovation and student recruitment activities to keep pace with the market, improve effectiveness and meet changing customer expectations. The Digital Marketing team are responsible for crafting leading digital experiences that delight and empower future students on their journey towards personal growth and meaningful impact.
Your new role
Join our highly skilled team and take charge of a dynamic role as our next Digital Marketing Manager. Working closely with the Deputy Director, you will lead and manage a team of expert Digital Marketing specialists to optimise brand, acquisition and engagement activities for the University. This includes overseeing the development and maintenance of our future student websites, ensuring they are user friendly, functional, and engaging to our diverse audiences. This is a great opportunity for an experienced Digital Marketing Professional seeking to broaden their skillset within a highly reputable, global organisation.
Your mission? To lead digital endeavours that deeply connect with our audience and drive us confidently towards our objectives. Here's how you'll make it happen:
- Elevate Future Student Websites: Take the reins in enhancing Curtin’s future student website portfolio, exceeding key performance indicators by implementing cutting-edge digital strategies and bespoke content tailored to our audience’s needs.
- Collaborative Campaign Excellence: Forge strong partnerships with University Marketing teams, stakeholders, and external agencies to meticulously plan and execute digital projects, marketing campaigns, and events. Together, we'll ensure seamless user journeys that amplify student recruitment efforts and advance our brand's strategic vision.
- Digital Optimisation: Lead efforts to optimise our digital infrastructure, ensuring seamless user experiences and maximising visibility across search engines (including technical SEO). Your focus on enhancing internal and external search performance, along with website production will further drive engagement, lead generation, and data capture.
- Data-Driven Insights: Drive the development and implementation of robust marketing data strategies, fostering data governance and integrity. By effectively measuring marketing performance for ROI analysis, we'll glean invaluable insights to steer our future endeavours.
- Inspiring Team Leadership: Lead a team of Digital Marketing professionals with skill and vision. Through effective workload prioritisation and supportive coaching, you'll empower team members to excel in their roles and foster their professional growth.
- Completed relevant qualifications, alongside extensive work experience in the Digital Marketing field.
- Minimum of 2 years’ experience leading and managing a team within the marketing industry with a focus on digital strategies and channels.
- Demonstrated planning and management skills and a record of successfully delivering business outcomes for an organisation.
- Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks.
- Demonstrated experience in a range of Digital Marketing technologies, specifically content management systems and analytics tools – including Google Analytics, Google Tag Manager and Google Data Studio.
We are committed to providing a flourishing and progressive workplace. This role provides opportunity to develop leadership and management capabilities, working alongside talented mentors in an environment that advocates for your success. This position would be well suited towards a strategic thinker with strong stakeholder management skills and a positive attitude towards leading a team to enhance user experience.
As this is a continuing (permanent) role, you will require permanent work rights in Australia to be considered.
To learn more about this opportunity, please contact Dee Franjicevic - Deputy Director, Digital Marketing at ***************@curtin.edu.au.
Curtin University
Curtin University offers a competitive remuneration and benefits package, a friendly and collaborative work environment, generous leave entitlements and superannuation, flexible working arrangements, and salary-packaging. Our vibrant Bentley campus situated on Whadjuk Nyungar Country and includes an art gallery, gym, childcare and medical centre, and a wide range of food options including a full-range grocer, parking onsite and great public transport connections.
For more information on our university, please visit www.curtin.edu.au
Join us!
Please provide a cover letter, and your CV to allow us to assess your suitability for this role.
Applications close: 4:15PM AWST Tuesday 2 April 2024
Applicants should note that prior to appointment, any offer of employment is subject to completion of National Police Records checks, and background, integrity, and reference checks to Curtin’s satisfaction. At Curtin, we are committed to being a Child Safe organisation and this position may also require you to have a current Working With Children Check.
Disclaimer
Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time. We reserve the right to remove the advert earlier than the date on the advert.
If you have any queries in relation to this application process, please contact our careers team on 08 9266 90***(option 3,1), quoting the reference number.
Please note we are not accepting applications from recruitment agencies at this time.
