Address Key member of an end-to-end marketing team that drives the CommSec brand and acquisition activitiesDefine and lead the overarching Digital Marketing strategy, delivery and reportingBroad exposure to both CommSec and CommBank teams and stakeholders This is a fixed term opportunity until February 2025.Do work that mattersThe Digital Marketing & Performance Manager role delivers on CommSec’ s business priorities & strategy and contributes to shared investing priorities across Retail Banking and CommSec.In this capacity, you will be responsible for the ownership of the end-to-end Digital Marketing strategy & activity for CommSec. This includes optimisations in paid and owned channels, SEM & Programmatic strategy as well as reporting and acquisition performance tracking.See yourself in our team
The CommSec, Wealth and Private Marketing Chapter defines marketing strategies and plans to execute on the business strategy of the CommSec, Wealth and Private Banking businesses. Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CBA. Our team directly supports the Retail Bank and CommSec leadership teams to deliver towards both the Retail Bank & CommSec priorities through either persistent membership of business teams or through a ‘flow to work’ model.
On any given day, you will:Have ownership of end-to-end paid search and programmatic strategy, working with performance marketing agency
Effectively manage investment and performance targets through on-going tracking, forecasting & reportingConduct in-depth analysis and research to generate insights and identify new opportunities for growthEnsure the digital set up is optimal and foundations of your campaigns/programs are in place from tracking publisher data through to data warehouse, planning, forecasting, reporting, budget flighting and campaign trackingEstablish and deliver a robust annual test and learn roadmap, ensuring CommSec is keeping up with emerging Digital Marketing trends, best in class execution and rolling best performing learnings into the always on acquisition planCoordinate and socialise key results through weekly tracking, monthly pack updates, quarterly reviews and ongoing updates to key stakeholders. You’ll form strong insights, connecting the dots from the data and trends you see to how it matters for the organisation
Support Brand Campaign manager and Senior Manager, Brand & Acquisition on end-to-end campaign bursts to support the full marketing funnel. From briefing, creative concepts, copywriting and managing internal stakeholder approvals to be in market, on time, on budget and to quality. Provide Digital Marketing expertise to strategic projects - new launches, initiatives or key projects to deliver an optimal acquisition experience.
Manage and optimise the program’s acquisition budget. Tracking spends across media agency, search and programmatic teams. As well as reconciling against finance GLs, and the teams budget tracker.
Lead and collaborate with a diverse stakeholder and agency network on all elements of Acquisition, from planning, through the E2E process right through to results analysis and recommendations.We’d love to hear from people who have/are:Extensive digital…
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