Digital Marketing Specialist

Job Description:

• Unique opportunity to utilise your Digital Marketing expertise, whilst elevating the impact and awareness of Westpac Group's family of philanthropic foundations
• 12 month contract opportunity working part time- 3 days per week
• Open to candidates based within Sydney or Melbourne locations- flexible attendance in either Melbourne or Sydney office required (1-2 days)

How will I help?You will work as part of a centralised MarComms team which services the Westpac Group's 'family of philanthropic foundations' (including Westpac Foundation, Westpac Scholars Trust and the Regional Foundations - St George, Bank of Melbourne and BankSA Foundations). Our small, agile team reports through to our Head of Community and Foundations who has a broader responsibility to ensure the Foundations are delivering maximum impact and benefit for Westpac Group.Specific responsibilities include:

• Support the end to end delivery of marketing and communications awareness and acquisition campaigns across internal and external audiences
• Lead the development and execution of a refreshed social media strategy across all Foundations including management of paid campaigns, organic activity, account monitoring and reporting
• Review and uplift email communications activities across each Foundation to improve personalisation and automation using Adobe Marketing Cloud and Marketo
• Support the ongoing maintenance of the Foundations various websites using the Adobe suite
• Create compelling visual and written content and lead liaison with relevant third party suppliers to execute
• Work closely with central Marketing, Corporate Communications, Media, HR (People Proposition and Culture Champions) to elevate internal awareness, pride and engagement in relation to Foundations' activities and programs
• Support Foundations MarComms team as directed to ensure delivery of all BAU marcomms activity necessary to support the core deliverables and commitments of all five Foundations

What's in it for me?
You'll play a significant part of the future of a business that has been around for 200 years. Our purpose is creating better futures together. So, we'll back you in the development of your career, internal career prospects, and flexible working. You'll also keep learning to grown, backed by a fantastic team of people with a can-do, supportive structure. Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.What do I need?To be successful in this role you need:

• 5+ years experience working in a Digital Marketing role in a large and complex organisation.
• Degree in marketing, media or communications.
• Proven success implementing digital media strategies to achieve increased awareness and engagement.
• Highly developed written & verbal communication and presentation skills
• Commercial and community acumen
• Strong collaboration and influencing skills
• Ability to prepare strong business cases advocating for change
• Experience working in both the corporate /government and community sector (desirable)
• Experience in change management, including theory of change (desirable)
• Experience with workplace giving and / or employee volunteering programs (desirable)

If you are passionate about supporting our team and contributing to our Foundations' Digital and Social Media Strategy, then we would love to hear from you!What's it like to work there?We aim to provide one big, supportive team of people to help us achieve our purpose of creating better futures together. Working with us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we're proud to have created a culture where people can be their best, in an environment that values diversity and flexibility. And one where everyone belongs.How do I Apply?Start here. Select the APPLY or APPLY NOW button.At Westpac we are committed to providing a supportive culture and creating diverse, inclusive, and accessible workplaces, branches, products and services for our customers, employees, and community. This role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If you have questions about the recruitment process, please email talentacquisition@westpac.com.au.Do you need reasonable adjustments during the recruitment process?We can provide reasonable adjustments for individuals with disability and/or neurodiversity. If you require an adjustment to be made during the recruitment process at any stage, please call 1800 655 592 Option 2.3 or email talentacquisition@westpac.com.au