Digital Performance Executive

Fulcrum

Our Mission The Fulcrum is a platform where insiders and outsiders to politics are informed, meet, talk, and act to repair our democracy and make it live and work in our everyday lives.

This company is a leader in the real estate sector, known for its commitment to excellence and innovative approach to property development. Their integrated offerings have led to significant growth and success in the industry. With a beautiful new office directly above Wynyard Station, they retain a family feel to their culture, have very high staff retention, and offer a unique perk of having a chef cook lunch for everyone on Tuesdays and Thursdays.

About the Agency: They are a highly technical and performance-focused digital marketing agency. With a team of 10 specialists, they excel in Digital Performance, SEO, Web Design, Martech Integration, and Proprietary Software Solutions. Their clients' portfolio includes prominent names in the media, finance, and hospitality sectors, where they deliver innovative solutions and exceptional conversion rate optimisation. This agency prioritises work/life harmony and flexibility, offering a supportive work environment in their newly established office. You'll be closely involved with their expert team and leadership, including direct access to the founder and performance director, ensuring a steep learning curve and accelerated growth.

Overview:

As a Performance Executive, you'll be responsible for developing and implementing digital media strategies and media plans across a range of channels. You’ll work closely with clients to understand their objectives and develop creative approaches that align with their goals, while also utilising data and insights to optimise campaign performance and deliver results. You will be responsible for:

• Responsible and accountable for the success and growth of your client's patch and your direct reports
• In-platform management and execution
• Representing the agency and your team in day-to-day communications and servicing of your clients
• Research and identify new channels and platforms to achieve business goals
• Provide insight, analysis, and guidance to client and team on campaign optimisation and opportunities About you:
• 1+ year Paid Search experience is crucial
• Knowledge of tracking performance campaigns (Google Analytics, tagging, ad serving, click tracking, call tracking)
• Logical and analytical approach to problem solving What's in it for You:
• Work closely with a highly experienced and technical team
• Direct mentorship from industry leaders with backgrounds at top digital agencies
• A hybrid working arrangement involving
• Opportunities to work on diverse projects beyond paid media, including web design, development, and proprietary software
• Accelerated learning and career growth opportunities

• 🔮

  Experimentation

  Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics

• 💲

  Paid Search

  Analyze and optimize advertising on search engine results pages through pay-per-result campaigns, including pay-per-click and cost-per-acquisition

• ✅

  Prioritization

  Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions

• 🤓

  Learning agility

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

• 🔍

  Attention to detail

  Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables