Director Of Strategy & Insights

Company DescriptionNine is Australia's largest locally owned media company - the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.Nine's assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.Job DescriptionThe Strategy & Insights Director is responsible for Developing and evolving Powered's insight offering through market-facing initiatives aligned to Nine's commercial strategy, whilst positioning Powered as a thought leader in the market.You will provide visionary thought leadership on cultural trends and insights, consumer behaviours, and social dynamics to influence and educate internal stakeholders, teams, and external clients and agency partners. To develop actionable insights and strategic guidance for clients, agencies, and internal teams. You will share your expertise with major brief responses or company wide strategic commercial initiatives.The Director of Strategy and Insights will work closely with the wider Powered and sales team to ensure projects/output align with Powered's positioning of thought leadership, realising big ideas, fostering deeper connections and delivering campaigns with impact.Qualifications● A minimum of 7-10 years of experience in a Insights/strategy role, preferably in a media or
advertising agency
● A passion for strategy, consumer behaviour, be fascinated with cultural trends and a
genuine interest in keeping abreast of societal trends● A strong personal portfolio of outcome driven strategic initiatives from previous roles
● Strong communication skills, ability to work well in a team environment and handle
multiple projects simultaneously
● An engaging and confident presenter
● A solutions focused team player who is flexible and adaptable in responding to the needs
of a project and willing to get hands on a project to deliver the best solution
● Thrives in a fast-paced, creative environment
● Previous management experience preferred but not essentia
● lExperience with Microsoft office: Outlook, Word, Powerpoint & ExcelCore Responsibilities● Lead presentations and workshops to effectively communicate cultural insights, trends,
and strategies to clients, agencies, and internal teams.
● Collaborate closely with clients and agency partners to identify target audiences and
provide cultural insights that inform creative concept and campaign development,
leveraging Nine's commercial assets.
● Maximising the reach of our thought leadership work internally & externally including
representation in the industry and media, as well as through our suppliers & partners.
● Monitor and analysis of competitor activity to develop and execute the cultural insights
strategy and calendar for Powered.
● Work with the head of Insights manager to brief out and oversee research projects,
ensuring high-quality deliverables and timely completion.
● Apply expertise to interpret research findings by distilling information and data into
actionable insights and recommendations to identify opportunities for brands and assist
with major response to briefs.
● Help foster a culture of curiosity and innovation within the Powered team and wider sales
team. Encourage diverse perspectives and collaboration.
● Build strong in-market relationships, to be a senior in market representative of Nine's
strategic capabilities and foster collaborative, meaningful and mutually beneficial
partnerships with agency strategic leaders
● Management of supplier relationships with a view to maximizing the return on Nine's
research and insights investment.Additional InformationLife at Nine:Nine is a people business. Being part of the team means you'll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:

• Career development and quality training
• Up to 16 weeks paid primary carer's parental leave
• Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
• Discounts on products and services with corporate partners

Our Commitment to Diversity and Inclusion:At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.