AddressCremorne VIC 3121, Australia Req #7850
Since 1966, Vans has been the original action sports shoe, footwear and clothing company. We are grounded in youth, authenticity and individual style. Heavily involved with international skating, surfing and music cultures, we are globally recognised and firmly believe in loving what you do! Today, the Vans brand evolution continues. From its foundation as an original skateboarding company, to its emergence as a leading action sports brand, to its rise to become the world's largest youth culture brand. These are our people. This is our story. This is OFF THE WALL!
Why work at Accent Group?
- Supportive & Collaborative team environment with growth opportunities
- Generous Team Member Discounts off all Accent Group brands!
- Access to Discounted Gym Membership & Healthcare
- Paid Parental Leave and many more!
About the Role:
We have an exciting role available as an Ecommerce Specialist for VF Brands (Vans) to join our eCommerce team. Reporting into the Senior Ecommerce Manager for VF Brands, you will be responsible for the management and maintenance of all VF eCommerce websites & to assist the VF eCommerce team to deliver the digital strategy and provide a superior Ecommerce experience.
Your key responsibilities will be:
- Support the coordinator to ensure product enrichment is managed efficiently, with strong attention to detail and in a timely manner
- Online product merchandising and daily review of site to ensure all product content is current, accurate, relevant and aligned with digital merchandising and content strategy
- Collaborate and liaise with product team to understand product delivery dates and SOH across the retail network to manage online product enrichment processes and timelines
- Work with SEO teams to ensure products and content are optimised for search and adhere to SEO best practice
- Support marketing campaigns, product launches and retail activities with regular and relevant content updates
- Manage homepage banner and website content updates to align with digital marketing calendar
- Support Ecommerce Manager with pricing & promotions as required
- Project manage online campaigns and promotional activity, including briefing in required assets, building EDMs and managing key dates to ensure on time delivery
- Support the CRM team to grow the subscriber database through implementation of tactical acquisition campaigns
- Support retail network in updating store contact details on the websites and through Google Places
- Develop and implement relevant content and product landing pages to support marketing campaigns as required
- Assist in the implementation of the content marketing strategy through the email marketing, social and blog channels, whilst ensuring all content is on brand
- Acting as the ecommerce ambassador and supporting the customer service team to ensure all online customers are given an outstanding level of customer service experience
- Liaise and collaborate with various departments to ensure we are delivering best in class, seamless customer experience
- Be first point of contact for the network and customer service team for operational & product concerns
- Review sales by week by day by promotion to agree future activity ahead of monthly projections.
- Tracking sales performance to budget, forecast & LY by promotion and key web metrics
- Proactively identify tactical opportunities to drive trade & sales uplift
- Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities
- Troubleshoot site process issues or customer service queries and escalate to as required
- Assist in site testing & with the implementation of new website features and integrations when necessary
- Contribute to weekly online performance and trade reports
- Monitor online and instore top-selling products to assist in optimisation of onsite product merchandising
- Attend regular meetings as required, producing documentation of topics covered with clear outcomes and action points
- Provide support to other ecommerce team members as required
- Produce ad-hoc reporting where necessary
To be successful you will have:
- Demonstrated 2-3 years experience in a similar role
- Previous experience in Footwear, Retail or Wholesale (Preferred not required)
- Marketing or Business degree/diploma (Preferrable not required)
- Analytical skills experience with Google Analytics (or similar)
- Effective written and verbal communication skills
- Highly self-driven with initiative to be hands-on to support wider team
- Affiliation with Accent Group Core values and “Make It Happen” attitude.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.
The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
