Enterprise Marketing Manager - ANZGeneral InformationReq #WD00063563Career area:MarketingCountry/Region:AustraliaState:New South WalesCity:SYDNEYDate:Monday, April 8, 2024Working time:Full-timeAdditional Locations:
- Australia - New South Wales - Sydney
- Australia - New South Wales - SYDNEY
- At Lenovo we are proud to be an equal opportunity company
- A multitude of professional and personal development opportunities
- Competitive remuneration & benefits
- Access to various trainings
- Performance-based rewards
- An international team with a high focus on diversity & inclusion
- Hybrid working environment, one of the most rewarding thinking IT companies
- Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.
- Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo's presence in key industry events.
- Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
- Attend and participate in all MBR and provide marketing input and advice
- Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
- Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
- Plan and execute key events for customers in Enterprise and Education sector customers
- Drive demand for Services & Solutions across Enterprise and Education segments
- Lead all strategic projects roll out in ANZ including Think WW campaign
- Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective
- 12+ years of experience in IT industry
- In-depth knowledge and experience in latest marketing trends (at least 5 years)
- 8+ years in digital and online marketing
- MS/Intel marketing development fund experience
- Work experience in PC/IT industry
- Work experience in international companies
- Existing Marketing Leader experienced in Commercial Marketing (B2B).
- Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies
- Self-Starter/Entrepreneurial
- Basic knowledge and genuine interest on PC+ products
- Business level English skills
- MS Excel and PowerPoint
- High-level logical thinking, critical thinking
- Practical, flexible and result oriented mindset (no silo, no bureaucracy)
- Personal network with Marketing experts in IT industry
- Australia - New South Wales - Sydney
- Australia - New South Wales - SYDNEY
- Australia
- Australia - New South Wales
- Australia - New South Wales - Sydney , * Australia - New South Wales - SYDNEY