Marketing Coordinator (Development & Enterprises)

• Full-time, permanent position
• Engagement Department
• Reports to the Marketing Manager

Join the MCA’s talented team of museum and arts professionals and become part of the future of Australia’s leading contemporary art museum. The MCA acknowledges the enormous contribution of artists, staff, educators, arts professionals, and a broad and diverse public who have been at the heart of the Museum since its inception. The MCA is committed to equal opportunity and diversity. We promote a work environment that is free from discrimination and harassment, and where our employees are treated with fairness and dignity.

Overview of the Museum of Contemporary Art Australia

The Museum of Contemporary Art Australia (MCA) is Australia’s only public museum dedicated to contemporary art.

The MCA presents, collects and engages with the art of now.

Guided by the principles of belonging, connection and influence, we aim to be the defining platform for contemporary art and ideas in Australia and beyond.

Located on Sydney Harbour at Tallawoladah, a home to stories, art and culture for over 65,000 years, the MCA contributes to the continuity of culture on our site.

We connect the widest possible public to contemporary art through our Collection, exhibitions, events, creative learning and access programs.

Our evolving Collection of over 4,500 artworks is the only public collection in Australia dedicated to the work of living artists, with over a third represented by Aboriginal and Torres Strait Islander artists.

As an independent, not-for-profit organisation, the MCA raises over 80% of its revenue each year through donations and commercial activities to deliver its artistic and engagement programs.

Overview of the position

The MCA is seeking a switched on, pro-active and passionate Marketing Coordinator to join the marketing team to support the commercial activity of the Museum. This role develops and delivers initiatives and campaigns to achieve maximum revenue for the Museum through the MCA Store, venue hire, corporate partnerships, as well as the Philanthropy and Membership programs.

The successful applicant will have a flair for copywriting and storytelling, understand every aspect of social media, have an eye for images, be an excellent multitasker and have a strong knowledge of e-commerce, digital trends and acquisitions. They will also be able to work under pressure, to tight deadlines, autonomously and as part of a team.

The Marketing Coordinator is accountable for developing and delivering the MCA’s Development & Enterprise marketing strategies across multiple platforms including social media, e-communications, SEM and SEO campaigns. The role is also responsible for event coordination, media bookings, briefing designers and list management.

The position reports to the Marketing Manager and works closely with the Head of Communications and Marketing, Marketing Coordinator and Design team. Their role also works closely with representatives of the Development Team, Venues Team and the MCA Store. 

Tasks and responsibilities of the position

Philanthropy and Membership Programs

• Develop and implement the annual marketing plan Working with the Marketing Manager and Head of Philanthropy.
• Develop and deliver the MCA’s Annual Appeal, working closely with the Marketing Manager and Head of Philanthropy.
• Develop and deliver marketing campaigns for MCA Next and Members working closely with the Marketing Manager.
• Proof and manage approvals of Members, MCA Next and Ambassador eDMs.
• Brief campaigns through to the MCA Design Studio.
• Support the annual Artists Ball working with the Head of Philanthropy.

MCA Corporate Partnerships

• Deliver corporate partner marketing including corporate membership campaign and activations as required.
• Brief campaigns through the MCA Design Studio.
• Brief and develop of partner collateral.

MCA Venues

• Develop and implement the MCA Venues annual marketing plan, working with the Marketing Manager and MCA Venues staff.
• Manage photography shoots as required.
• Brief campaigns through to the MCA Design Studio.
• Grow subscription mailing lists.
• Oversee social channels of MCA Hospitality offering.

MCA Store

• Develop and implement the annual marketing plan for the MCA Store, with the support of the Marketing Manager and Store Manager, focusing on digital and social media marketing.
• Manage approvals for all Store, Venues and Development materials.
• Copywriting, building and sending eDMs.
• Manage photography shoots as required, working with the Design team on art direction.
• MCA Store event coordination including product launches and shopping days.
• Brief campaign work through to the MCA’s Design Studio.
• Grow subscription mailing lists.

General

• Update Development and Venues pages of the MCA website as required.
• Manage approvals of Development, Venues and Store materials through the team.
• Develop logo blocks that meet requirements for all Development partners.
• Coordinate regular reporting for Development, Venues and Store for Board reports and compliance reporting as required.
• Proof and manage approvals for all invitations to Development, Venues and Store events.

Key selection criteria

Essential criteria

Applicants must be able to demonstrate they have:

• minimum 3 years’ previous experience in a similar marketing role
• excellent written and verbal communications skills including the ability to write and edit effective marketing and social copy
• e commerce experience and a passion for the digital industry coupled with the knowledge of current and trending leading practice
• the ability to multitask and work under pressure, to tight deadlines, autonomously and as part of a team
• the ability to develop and deliver creative digital marketing campaigns with emphasis on social media and proven ability to think outside the box
• experience using social media platforms to increase visitation, deepen engagement and improve consumer brand recognition
• experience sending effective e-communications that deliver brand, revenue, conversion, participation and channel usage goals
• strong relationship management and interpersonal skills including the ability to manage internal and external stakeholders including designers, external agencies, digital media specialists and web developers
• project management experience
• proofreading and editing skills with good attention to detail
• high level administrative skills and good computer skills using word and excel
• an interest in contemporary art and culture.

Desirable criteria

It would be good if applicants have:

• experience of implementing and managing digital advertising and SEO campaigns
• experience of marketing in the cultural or not-for-profit sectors
• relevant tertiary qualifications in Marketing (or related discipline)
• photography and styling experience
• interest in new marketing concepts, technologies and experiential marketing.

Person specification

The Marketing Coordinator is a dynamic person who is highly motivated and enthusiastic about working with a leading brand in contemporary art and visual culture. They work well within a team and have strong interpersonal and communication skills and a natural ability to relate to people at all levels. They are a solutions-oriented individual who can think creatively in order to overcome challenges and achieve goals. They have a strong interest in working on the commercial side of marketing for the MCA.

General requirements of all MCA employees

We require that all our employees:

• demonstrate support for innovation and for organisational changes required to ensure the MCA accomplishes its strategic aim and objectives
• work cooperatively with others to produce innovative solutions and recognise the merits of diverse perspectives and the ideas of others
• demonstrate commitment to, and knowledge of, the principles and application of equal employment opportunities and anti-discrimination legislation in the workplace
• work in accordance with the principles of equity, access and fairness; respect and follow Safety work practices and procedures; work with due care and consideration to safeguard your own health and safety and the health and safety of others.

Terms and conditions of employment

This is a full-time, permanent position reporting to the Marketing Manager.Some work out of normal hours (9am–5.30pm) will be required to cover the MCA’s events and programs with TOIL available.

Salary package includes:

• annual leave: 4 weeks
• personal leave: 10 days
• superannuation: 11% super payments (in accordance with the Superannuation Guarantee (Administration) Act 1992).

Benefits of working with the MCA include but are not limited to the below, as per the MCA’s Policies and Procedures

• Flexible Working Arrangements
• Employee Assistance Program
• Paid Parental Leave (Primary and secondary caregivers, adoption, and foster parents)
• Time Off In Lieu (TOIL)
• Study Leave
• Additional accruals to Long Service Leave
• Free Entry to Paid Exhibitions
• Museum Day (Additional Public Holiday)
• Birthday Day Off (Additional day of Paid Leave)
• January 26 (Flexible Public Holiday)
• Free Flu Vaccination Program
• Exhibition Pre-Views (Curatorial Walkthroughs)

Applications

Shortlisting for interviews will be based on applicants meeting the essential criteria listed in the position description.

Please share with us the following documents as part of your application: 

• cover letter
• your responses to the selection criteria (in a separate document or as part of the cover letter)
• CV
• contact details of two referees.

Please email the application to ***************@mca.com.au.

Closing date

Thursday 11 April, 9am.

The MCA encourages applications from Aboriginal and Torres Strait Islander people, people with disability, and people from diverse cultures. The MCA acknowledges the enormous contribution Aboriginal and Torres Strait Islander artists, staff, educators, arts professionals, and guests have made to the fabric of the museum since its inception. Contemporary Aboriginal and Torres Strait Islander art practice has long been central to MCA collection and exhibition programs.

Working for the MCA

The MCA is committed to equal opportunity and diversity. The MCA promotes a work environment that is free from discrimination and harassment, and where individuals are treated with fairness, equality, and dignity. Find out more about the MCA.