Field Mcc Professional

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and Responsibilities
Your Role and Responsibilities :
IBM is seeking a new field marketer to support the Northeast region and Public Sector market for its Data & AI business. This is a critical role in supporting IBM’s watsonx business in the Americas and needs to be able to work in a dynamic environment with a robust set of marketing programs and have effective stakeholder management.Overview of Field Marketing @ IBM
Field Marketing is the face of Marketing to customers, sellers, and Business Partners – collectively, the Field – and brings the voice of the customer back into IBM. The Field Marketer is responsible for knowing the customers, the sellers, the offerings, and the market trends – what’s important to whom and why and how IBM can uniquely solve for what’s important.

• Know The Customer- The Field Marketer’s value lies in knowing the customer and market. Field Marketing engages with clients and brings the feedback from the field back to IBM Marketing.
• Know The IBM Solutions- All Field Marketers must know the IBM products and solutions that they support.
• Land The Marketing Plan- The Field Marketer is expected to collaborate with the demand strategy and product marketing teams and sales to align marketing initiatives and land the Marketing tactics with the appropriate route-to-market follow up to achieve these outcomes.
• Face Of Marketing to Sales- There should be “no daylight between Marketing and Sales” – the Field Marketer should be interlocked with their Sales teams to the FLM level, and with the Ecosystem.
• Feedback Loop- The Field Marketer is responsible for bringing feedback from customers and the field to the Market Relevancy, Experience Engine, Business Alignment, and account teams to help IBM Marketing place the customer at the center of everything it does.

Required Technical and Professional Expertise
As abovePreferred Technical and Professional Expertise
As above