Gifts in Wills Lead – Marketing and Engagement

About your environment

Since our establishment in 1936, Cancer Council Victoria has developed an international reputation for our innovative work in cancer research, prevention and support. As an independent, not-for-profit organisation, we play a leading role in reducing the impact of all people.

The Fundraising and Communications Division is responsible for ensuring that Cancer Council maintains a visible, engaging presence in the community; and to inspire and activate support from Victorians.

This is achieved through best-practice high volume direct marketing approaches; exceptional relationship management of high value supporters including major donors, charitable foundations, corporate partners and Gifts in Wills supporters; delivery of iconic fundraising events; and product sales and royalties through our retail arm.

The Partnerships and Philanthropy Unit is responsible for developing and implementing an effective relationship management approach with high value supporters to deliver significant and sustainable income to support the work of Cancer Council Victoria – working with major donors, charitable foundations, corporate partners and Gifts in Wills supporters.

What we can offer you

• Base salary of $81,536 to $91,674 p.a. (dependant on experience, pro rata for part time) plus 11% superannuation
• Salary packaging benefits of $15,900 plus meals/entertainment $2,650 p.a. https://www.accesspay.com.au/employee/what-is-salary-packaging/
• Novated car leasing
• Salary sacrifice
• 17.5% leave loading
• Flexible working arrangements including working from home options to support excellent work-life balance
• Cultural leave of up to 5 days paid
• 12 weeks paid parental leave and up to 12 months unpaid leave
• A comprehensive employee assistance program
• A range of wellness initiatives such as flu vaccination, mental and general well-being support, and discounted health insurance
• A range of personal and professional development initiatives such as study support, in-house, external, and on-line learning options as well as the opportunity to apply for scholarships
• The opportunity to make a positive impact on the lives of those affected by cancer

• Lead campaigns and activities that help to normalise and socialise leaving a gift in will and ensure that CCV is the charity of choice.
• Be a part of Australia’s most trusted cancer ‘Not for Profit’ organisation.
• Join an award-winning workplace culture.
• Flexible, supportive environment.
• Hybrid working environment, working from home, and East Melbourne office.
• Full time, ongoing position.

About your opportunity

We are seeking a highly motivated Gifts in Wills Lead – Marketing and Engagement to play a key role in encouraging people to include a Gift in their Will to Cancer Council Victoria. Reporting to the Senior Manager, Gifts in Wills, your role will:

• Work with campaign strategy and planning, content production teams and external agencies, to produce campaign briefs and oversee the creative development of campaign propositions, copy, assets and materials that bring campaigns and initiatives to life.
• Drive ongoing development of GIW webpages to help position CCV as the charity of choice for a GIW.
• Strengthen digital footprint by establishing a prominent presence on Online Will platforms.
• Develop and market an Online Will offering to engage and acquire new gifts and supporters.
• Develop marketing collateral, printed and digital, as required.
• Contribute to the ongoing strategic development and evaluation of the GIW program, identifying opportunities to maximise performance.

All about you

We are looking for someone with:

• Relevant tertiary qualification in marketing or communications.
• Knowledge of fundraising campaigns and digital fundraising channels.
• Knowledge and experience in developing and rolling out strategic marketing planning and delivery approaches in support of delivering fundraising outcomes.
• Experience of planning marketing activity or projects for campaigns that drive audiences to take action.
• Knowledge of broad fundraising principles and industry practices.
• Effective relationship builder with strong stakeholder management and communication skills, and the ability to adapt to different styles and ways of working.

How to apply