Global Content Manager

About Jurlique:

Jurlique is a B Corp certified company that was born in the unspoiled Adelaide Hills of South Australia in 1985. To this day the powerful botanicals at the core of our iconic skin care range are grown on our own biodynamic farm and manufactured locally. Our high performing, natural skin care collection, combines Nature’s transformative powers with state-of-the-art skin science through what we call the seed to skin journey.

Jurlique is  a values-driven business, focused on bringing the life-force of nature to our customers, through a team-orientated, results-driven environment. As an employer, we are focused on unlocking the natural expertise of all our employees and supporting them on their journey.

We are looking for passionate, natural beauty ambassadors to become one of our Jurlique Stars.

Partnering with Freelancers, Internal Creatives, Agencies and key internal stakeholders, the Global Content Manager will play a multi-faceted role, whereby he/she will be part creator of assets and content (art direct, content design, model casting, editing); part strategist, building our brand image and positioning; and part brand custodian, proactively guarding all branded content to ensure assets are on-brand and aligned with our overall business direction.

CREATIVE PRODUCTION

• Define the creative direction for campaigns, guiding the production of key visuals, stills, videos, digital assets, social assets and visual merchandising assets
• Lead and manage all aspects of the production process, including pre-production, production, and post-production phases.
• Brief and manage external Freelancers, Internal Creatives, Agencies. Negotiate rates, review estimates, obtain competitive quotes for all projects
• Review and recommend model & talent casting options for approval
• Art direct photoshoots, and/or oversee content team members to art-direct
• Oversee, review & approve (and/or guide designers) in retouching, editing, cropping, post-production, and colour-matching

CONTENT STRATEGY

• Establish the content strategy, plan and develop creative deliverables in line with commercial and brand objectives. Articulate the Jurlique brand in a relevant way (context & audience) across all marketing touchpoints
• Be the brand custodian, ensure that the visual identity & brand voice remains consistent.
• Partner closely with the Community Team to ensure Global Social channels are reflective of our content strategy and brand communications
• Stay updated on industry trends, best practices & competitor activity
• Support Head of Global Marketing Operations Manager in updating & evolving the Brand Book

LEADERSHIP & OPERATIONS

• Provide leadership and mentorship to a team of designers/ content creator.
• Conduct regular performance evaluations and provide constructive feedback to support the team. E.g. weekly WIPS etc

Qualification:

• Bachelor's degree in either Visual Arts, Marketing and/Communications

Technical Skills & Knowledge:

• Capacity to conceptualize combined with strengths in translating a marketing brief into a strong creative concept
• Strong attention to detail
• Digital native expertise, capacity to deliver content to resonate with the targeted channel & audience
• Strong copywriting skills with the ability to develop audience driven brand communications.
• Proven project management skills, delivering content (end-to-end production).
• Leadership and confidence bringing alignment across multiple stakeholders.
• Support Community Team in content deliverables & community engagement across social channels.
• Strong organisational and interpersonal skills; has an ability to set their own pace, with a focus on delivery.
• Confident working with Adobe Suite and other content development/management tools.
• Proficiency in Microsoft Office too