AddressLet’s talk about who we are
nib Travel proudly provides financial protection and assurance to travellers wherever they are in the world. Our purpose is to ensure better health and wellbeing for every travel adventure, not only when planning the trip but while overseas, with cover available for emergency medical expenses, overseas access to our high standard of emergency assistance 24 hours a day, and on your safe return home.
We’re looking for people who share this passion and want to be a part of a team that has the appetite and ambition to be extraordinary. We're looking for people who share this passion and want to be a part of a team that has the appetite and ambition to be extraordinary. Extraordinary comes in different perspectives and experiences. We're committed to an environment where everyone has the autonomy and freedom to be their authentic selves, every day.
Let’s talk about diversity, equity and inclusion
We embrace a flexible working environment and welcome candidates that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples, people living with disability, LGBTQIA+ as well as culturally diverse community members to apply for open roles.
nib Group is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, please contact us at nibemployment @ nib.com.au.
Let’s talk about this role
As the Content &Communications Manager, you play a crucial part in harnessing the power of relevant and high impact content in driving product positioning, customer interest, engagement, retention and commercial success with our target audience across the customer journey and across the three travel brands.
This role is responsible for planning, creating, producing, deploying and implementing nib Travel’s overall content strategy (product and travel) and Customer Communications in partnership with service, product, partnerships and marketing teams.
The role sits at the intersection of emerging technologies such as AI, ChatGPT, chat bots, Salesforce marketing Cloud, technical SEO and other cutting-edge tools that drive the content strategy. It is essential this role be up to date with emerging content technologies and marketing trends and leverage them to create efficiencies and scale in content production/deployment, facilitate content for website and CMS migrations, scoping new content formats, oversee SEO initiatives, increase organic traffic, and serve the right content to the right member at the right time.
This role is responsible for managing across direct reports, regional product content and Communications Managers, social media, freelancer and vendor relationships and ensure relevant marketing team members are trained in content and other related platforms and systems.
Let’s talk about you
8 years’ plus experience in content marketing, trade full-stack marketing, SEO and email communication strategies will set you up for successful in this role.
You will be experienced in managing a high perform team, setting strategic direction and working with emerging technologies to deliver business results. You have a proven knowledge and experience in information systems (website, email, CMS), editing, content production and technical SEO best practices.
Being a change-maker, creative thinker and having an innovative spirit will see you do well in this role, there’s opportunity to try new things and advance the plot!
Furthermore, we’re looking for:
Strong leadership skills and at least 2 years of experience managing 2+ direct reports
Working knowledge of AI applications in SEO, with specific experience using GPT-4
Experience with CMS platform Orchard Core (preferred)
Content and site performance and optimisation: understanding of how to analyse content performance and optimise content to meet goals (i.e. traffic, conversion, etc.).
Technology tools: Experience with Google Analytics 4, Microsoft suite, Atlassian, Jira or similar project management tool
Education: Bachelor’s degree ideally in business or marketing
Experience in stakeholder and project management with a proven ability to coordinate people across several business units to achieve successful delivery in-line with project timeline
Comprehensive understanding of the latest trends in the digital and content marketing and travel industries
Ability and willingness to network with industry professionals and represent the brand at conferences and events
Strong understanding of responsible tourism and ethical travel (highly beneficial)
At nib, we recognise that some people may only apply when their education, skills and/or experiences are identical to what an employer is looking for in a candidate. We’re always on the lookout for curious individuals who will add to the culture at nib Group – so if this role resonates with you, please apply!
Let’s talk about working at nib
Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another. Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace. At nib, we’re committed to creating a flexible working environment where you’re free to be you.
Other benefits to support you at work (and play) include:
Generous discounts on nib health and travel insurance products including 50% discount on employee health insurance
The opportunity to give back to the community with nibGive, including paid leave for volunteering for our nib foundation and community partners
Support your better health – whatever that looks for you - through our nib Well Program and corporate fitness discounts
Access to our employee share plans, short-term incentive program and life and salary continuance insurance benefits
Benefits to support our diverse workforce with 18 weeks paid parental leave for all new parents regardless of carer status, 5 days paid cultural leave for First Nations peoples and 4 weeks paid gender affirmation leave for trans, gender diverse and intersex employees
The fine print
All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.
