Job Description:ABOUT USMade for the creators.We first opened our doors in Melbourne back in 2009 and during these 13 trips around the Sun, we've since expanded to over 200 stores across 13 countries.Starting out as #stationeryaddicts, we've broadened our obsessions to much more than just stationery. From homewares to tech gear, hot gifts to craft supplies, desk essentials to boredom busters, we've got the goods to help vibe check your entire everyday life.We're disruptive, optimistic, inclusive, connected, unfiltered and just here for a good time. Typo exists to make everyday life anything but ordinary.
ABOUT THE ROLEAre you prepared to lead the way in shaping the future of creativity? TYPO is on the hunt for a forward-thinking Head of Brand to join our team and lead the strategic development and execution of our brand initiatives. In this pivotal role, you'll shape our brand perception, engage our community, and foster enduring connections with our customers. If you're passionate about forging robust brands and crafting unforgettable experiences, we want to hear from you.
KEY RESPONSIBILITIES- Strategic Brand Leadership: Develop and execute a comprehensive brand strategy that resonates with TYPO's values and vision.
- Creative Direction: Define and articulate our brand identity, positioning, and messaging to ensure consistency and relevance across all touchpoints.
- Engagement and Activation: Craft innovative brand activation campaigns and initiatives to captivate and inspire our community.
- Customer Experience Enhancement: Identify opportunities to elevate the customer brand experience across all channels, including digital platforms and retail locations.
- Cross-functional Collaboration: Collaborate closely with marketing, product development, and retail teams to align brand initiatives with business objectives.
- Performance Analysis: Monitor and analyse key performance metrics to assess the effectiveness Of Brand initiatives and offer data-driven recommendations for optimization.
- Global Insights: Adapt strategies to meet the diverse needs of our global customer base, considering regional nuances, cultural differences, and economic trends to ensure worldwide commercial success.
- People Leadership: Inspire and empower a team of Marketers, designers, and visual merchandisers to achieve exceptional results and foster a culture of creativity and innovation.
SKILLS & QUALIFICATIONS- Proven experience in brand management or related roles, preferably in a consumer-facing industry.
- Strategic thinking with a visionary mindset.
- Exceptional creativity and communication skills.
- Strong leadership abilities with a proven track record of building and motivating high-performing teams.
- Ability to collaborate effectively with cross-functional teams.
- Deep understanding of customer behaviour and market trends.
OUR CULTURETeam Typo is a creative bunch of stationery addicts! We're part of the Cotton On Group family and yes, we're a little cheeky, a lot old-school and definitely unexpected. We encourage our team to express their individualism and we are passionate about developing careers as diverse as graphic design and ecommerce, to marketing and product development. There's retail, and then there's Typo. Want to see what we get up to at work? Check out #teamtypoAs part of our team, you also have the chance to make a real difference in people's lives through the 'Typo Difference', our philanthropic arm focused on providing the gift of education to youth globally.
BENEFITSWe are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide:👕 50% team member discount for all of our 7 brands.💪 A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club!)👶🏼 A brand-new childcare centre onsite - incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door!☕️ The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time.💻 Flexible working - enabling you to find the right working rhythm to be at your best.💰 Competitive salary packaging - ensuring we are constantly benchmarking to industry.🛎 On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.📞 An Employee Assistance Program for you and your family.🍼 Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.🎉 Team mingle celebrations, speaker's series, surprise and delight moments - the magic happens when we get together.🐩 Do you have a dog? Bring them into the office. We love them!
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