Head Of Brand And Content Apac

Klaviyo

Help businesses grow by owning their Brand and their relationships with their customers. Every business we work with has dreams - our job is to build the technology and experiences to achieve them. To empower creators to own their destiny

We are a unified customer platform for email, SMS, and more. We give more than 90K online brands direct ownership of their consumer data and interactions - so they can turn transactions with customers into productive long-term relationships, and grow on their own terms.

How You'll Make a Difference:

• Created and manage Brand and Content marketing efforts from start to finish across APAC and report on impact. Reporting includes traditional brand metrics, awareness and brand sentiment, site traffic, MQL, SQLs and pulling efforts through to pipe generation and revenue 
• Partnership with local sales and partner teams to ensure GTM alignment, purpose and focus and success metrics
• Enable our GTM segments through integrated Brand and Content activations - from strategy to brief and through to execution, providing acquisition, pipeline, revenue and customer growth
• Align across all cross-functional departments to create awareness, increase engagement and drive business results. Ensure outcomes are nurtured to MQL and ARR by partnering closely with all departments within marketing
• Craft end-to-end customer journeys by partnering with our content and creative teams to optimise existing content and strategise new content
• Work closely with each functional area in the marketing department (Integrated, PR, Community, Paid, PMM, ecosystem, content, influencers) to determine which efforts should be elevated to the brand-campaign level and activated across all brand-owned channels for regional impact
• Own GTM strategy and execution for brand programs, select content programs and, when appropriate, regional events
• Ensure all marketing efforts leverage customer insights, address trends and serve the consumer and brand needs
• Be the champion of our quarterly themes across the department. Help to develop the themes based on your engagements with prospects and customers, and work with PMM to develop messaging for marketing. Bring them to life in-market with the help of your cross-functional marketing teams
• Leverage external partners to ensure our brand tracker is measuring what matters to Klaviyo within the region and is relevant for our leaders. Measure if our messages are resonating in-market and monitor the health of our market share and awareness levels
• Be an expert in Klaviyo’s product, features, competitors, and customers to ensure that all deliverables resonate with the target audience and are on-brand
• Build trusting relationships and credibility, using strong communication and influence skills to partner with stakeholders to improve decision-making and outcomes, both locally and globally

Success Looks Like:

• Achieving regional business acquisition objectives across all segments and customer growth
• Deliver the brand performance required to strengthen our position and build greater awareness
• Excellent integrated funnel performance aligned to local and global programs

Who You Are:

• 12+ years of experience building and scaling brand marketing efforts for a B2B SaaS company
• Experience as a Brand Marketing leader that has a strategic mindset and strong ability to execute
• Experience owning metrics and KPIs across a range of marketing activities
• An innovative thinker, with experience in executing strategic brand programs that are targeted, consistent, actionable and integrated across marketing
• You’re a do-er, even at your level of expertise. You aren’t afraid to get your hands dirty, handle the logistics, and be the one directly pitching Klaviyo in the field. You’re a known face of Klaviyo building our brand through your understanding and passion for our product and customers
• Someone who thrives in a fast-paced environment and takes responsibility for the success of their function and delivering results
• Possess the ability to ground your decisions with data, metrics and customer insights. 
• You’ve worked for a B2B SaaS company before and are comfortable being held to brand awareness and site traffic metrics, but when possible, can attribute your work to MQLs and Revenue. You also know what Brand table stakes are in B2B SaaS and can elevate our current programs to ensure we’re on-par with or exceeding our competitors’ Brand efforts
• Strong technical understanding of our industry, customer (Entrepreneur, SMBs, MM+) and product. You have a constant curiosity around learning more about each to ensure our brand is reflective of our product and resonates with our targets.
• Substantial experience partnering with sales and senior business executives internally as well as with customers/prospects to deliver sound results
• Comfortable with shifting priorities, timelines and goals. We are a company in its teenage years and evolving fast. At the helm of our brand you’ll need to constantly bend and flex to meet the evolving needs of the business.
• Comfortable advising senior leadership and executives. You have subject-matter expertise in brand management and are comfortable flexing that knowledge.
• Ability to partner with creative teams (locally and globally, internal and external) to deliver great programs that are on-Brand and clearly articulate Klaviyo’s brand mission of empowering creators to own their destiny. 
• Possess excellent people and project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines.
• Eligibility to work in Australia (specifically New South Wales) without restriction.

• 💙

  Social Media Content Creation

  Create visual and written content that is optimized for social media channels to achieve specific goals

• 👥

  Community Management

  Create a positive community amongst stakeholders with ongoing support and conversations, to strengthen relationships, foster loyalty, and increase advocacy

• 🧩

  Creativity

  Generates multiple innovative/new/novel ideas to solve a problem

• ✅

  Prioritization

  Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions

• ✍🏼

  Written communication

  Writes in a clear and structured format to convey information and ideas effectively to a target audience