About The Role
The Head of Marketing is responsible for ensuring effective overall performance of the Bared Footwear marketing team by developing and executing brand and communication strategies, engaging campaigns and effective digital marketing initiatives to facilitate brand growth and increase revenue. Reporting directly to the CEO you will play a vital role shaping the brand both locally and internationally, online and offline. Manage a team of 12 (inclusive of five direct reports) across marketing, digital, brand, PR trade and creative.
Responsibilities
- Lead the business through a substantial growth phase, ensuring significant revenue growth through effective data-driven marketing initiatives
- Drive brand awareness and positioning in market both locally and internationally to secure new customers and grow existing customer base
- Grow the international revenue stream, launching into new regions both online and offline
- Introduce best-in-class marketing systems and processes to improve efficiencies and drive optimal commercial success
- Successfully build and drive digital transformation, offering a best-in-class omnichannel experience and personalisation
- Establish and nurture a high-performing marketing team, setting KPIs and performance plans to ensure clarity in roles and output expectations
- 10+ years marketing experience within the retail and fashion industry both in Australia and internationally (US ideally)
- A passionate people leader that knows how to retain, inspire and drive performance
- Strong digital marketing knowledge and experience overseeing a team
- Proven experience growing brand awareness and positioning
- Deeply immersed in the women’s fashion / retail sector with your finger on the pulse for trends, cultural shifts etc.
- Experience working in a founder-led business ideally, with the ability to handle ambiguity and an entrepreneurial working model
- P&L management experience
- Willingness to roll sleeves up and get the job done
- Key attributes: pace, positivity and resilience
Should this opportunity be of interest to you click on the APPLY button above or contact Lucy Garrido at *****@sixdegreesexecutive.com.au to learn more.
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