Local Area Marketing Specialist - RETAIL

🌟 Job Opportunity: Local Area Marketing Specialist 🌟

Are you passionate about retail, marketing, events, and social media? Join our growing retailer at their Adelaide head office as a Local Area Marketing Specialist! Be part of an amazing team, driving brand engagement and elevating the customer experience across our accessible luxury and value retail segments.

🔍 Position: Local Area Marketing Specialist 📍 Location: Mile End 💼 Full-Time Position

🔹 Responsibilities:

• Spearhead Local Area Marketing initiatives for both of brands, focusing on new store openings and enhancing the LAM function for specific opportunities and focus stores.
• Collaborate with national campaign specialists, particularly with Westfield Scentre Group, to leverage key major campaigns and drive brand awareness nationally.
• Plan and execute new/reopening store events and campaigns, ensuring a memorable brand experience for customers.
• Cultivate partnerships with local brand experience influencers and stylists to enhance brand visibility and engagement.
• Activate promotional campaigns and engage with shopping centres to participate in joint initiatives.
• Utilise social media platforms to amplify event reach and engagement, including behind-the-camera involvement for live coverage of events and new store openings.

🔹 Requirements:

• Past experience in retail and event management, with a strong background in social media marketing.
• Demonstrated ability to plan and execute successful events and promotional campaigns.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners.
• Proactive and creative mindset with the ability to think strategically and execute plans effectively.
• Strong organisational skills with the ability to manage multiple projects and priorities.
• Able to travel (paid for) for events and store activations (no more than 1-2 nights at time)

🔹 Benefits:

• Competitive salary paid on experience
• Opportunity to work with an established and growing business in the accessible luxury and value retail segments.
• Dynamic and collaborative work environment with opportunities for growth and development.
• Make a meaningful impact by driving brand engagement and customer loyalty.
• Join a passionate team dedicated to excellence in retail, marketing, events, and social media.
• Access to staff discounts and oversee trips!

If you're ready to take your retail, marketing, events, and social media skills to the next level and be part of an exciting journey with our growing retailer, we want to hear from you! 🚀

Recruiter: Dannielle Zwirek | Reference: 201046