Address- Exciting opportunity to join SA's iconic RAA
- Full-time permanent position based in Adelaide CBD
- Join a tight-knit team with a fun, inclusive and supportive culture
The Manager, Marketing Automation is a new role in the Member Marketing team and will see you lead our Marketing Automation strategy and implementation. You will be responsible for harnessing the full capabilities of our Marketing Automation platforms, ensuring efficient data collection, and delivering compelling marketing communications to all members along with:
- Serve as the SME for our Marketing Automation and customer data platform systems, overseeing their development, implementation, and ongoing optimisation.
- Optimise Marketing Automation processes to increase efficiency and effectiveness, driving higher levels of customer engagement and conversion.
- Interface closely with delivery teams to ensure seamless integration of Marketing Automation initiatives across all touchpoints.
- Manage relationships with suppliers and vendors, negotiating contracts and ensuring deliverables are met on time and within budget.
- Provide leadership and guidance to the Marketing Automation team, fostering a culture of collaboration, innovation, and continuous improvement.
About you
You are a confident and passionate self-motivated individual who enjoys working in a high performing culture. You're passionate about helping our community (and members) and want to make a difference. For this role, we're also looking for:
- Qualifications in Marketing, Business Admin or a related discipline
- Proficiency in marketing platforms such as Microsoft Customer Insights or similar.
- Demonstrated ability to connect marketing strategy with technology solutions to drive measurable outcomes.
- Strong analytical skills with the ability to interpret data and extract insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Experience with CRM and CDP systems and knowledge of best practices in direct marketing and lead generation.
- Ability to establish and maintain relationships with a wide variety of key stakeholders.
- Be an innovative thinker with the ability to multi-task and manage competing priorities.
About us
As one of the South Australia's largest and most iconic organisations, we're proud to deliver our trusted range of motor, home, and travel services to more than 820,000 members.
In our vision to make life better for members and better for our community, we're also elevating our offering to include electric vehicle charging, Solar and Battery and more. We've been innovating since 1903, and we're excited to continue to do so for the next 120 years and beyond, with exciting developments in the pipeline.
We're also one of the state's largest employers (and growing!), with more than 1400 employees working collectively with the common goal to keep our members moving. With a range of locations from RAA Place in the CBD, Mile End, Adelaide Airport and more, our workplaces are growing too - but all still proudly SA-based.
Benefits
We love our people at RAA and believe our employees should be rewarded for being a part of the RAA family. Some of our employee benefits include:
- Free RAA premium road service
- Access to our Member Benefits program
- Generous discounts on all RAA products
- Flexible work arrangements
- Ongoing Training & Development opportunities and a Study Support Program
- Wellbeing facilities and Corporate Health Insurance Plan
To Make a Move That Matters and work for a passionate South Australian organisation with members at heart click 'Apply' to submit your application by: 9.00am Tuesday 21st May 2024
You'll need to provide evidence of your eligibility to work in Australia and we'll also need you to undertake a police check before you can work with us at RAA.
We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, people with a disability and from other diverse backgrounds.
