ABOUT THE ROLE

As the Market Development Specialist, you will be taking a customer focused approach to supporting the development, implementation, and on-going management of Market Development programs for the Spinal Cord Stimulation franchise. You will collaborate with cross functional teams (Sales, Marketing, Commercial Excellence, Regulatory, Compliance, etc.) to ensure organizational alignment and effective implementation of programs to enhance the referring physician pathway and increase therapy awareness of Boston Scientific and Spinal Cord Stimulation (SCS).

WHAT WILL YOU BE RESPONSIBLE FOR?

• Develop and execute the SCS Market Development Strategy.
• Market Assessment – partner with marketing to gather Key Opinion Leaders (KOL) feedback, validate assumptions and support customer target segmentation and message definition.
• Market Conditioning – engage KOL’s in pre-launch Market Development activities to support the planning process and execution.
• Market Activation – collaborate with the commercial team in early stage and full launch execution of all Market Development activities.
• Management and development of Boston Scientific’s SCS website.
• Enhance and execute on strengthening patient referral pathways for SCS.
• Build and maintain long lasting relationships with both internal and external key stakeholders.
• Create, manage, and communicate SCS Market Development marketing material, digital campaigns, and other marketing resources.
• Collaborate with third party consultants to design and execute the Market Development strategy.

KEY COMPETENCIES REQUIRED FOR SUCCESS

Functional Knowledge

• Requires solid knowledge of conceptual and technical and/or functional knowledge and procedures within own job function and a basic understanding of these elements in related job functions.
• Has experience in applying this knowledge in a variety of situations to accomplish work.

Business Expertise

• Applies understanding of business drivers and how own team integrates with others to accomplish own work.

Problem-Solving

• Solves problems considering common practice or procedures; determines appropriate action by analyzing possible solutions and their impact on the business or technology using practical experience, judgment, and precedents.
• Receives a moderate level of guidance and direction from manager or senior team members.

Leadership

• May provide informal guidance to new team members.

Impact

• Impacts quality and effectiveness of own team and may impact other closely related work teams whose activities are interdependent.

Interactions and Communications

• Explains factual, sometimes complex, and potentially dynamic information to others in straightforward situations.
• Organizes and presents detailed data/ information to influence decision making; primarily to internal audiences.
• Regularly participates in discussions and presentations in small, cross-functional meetings, logically presenting information to convey key messages.

WHO ARE WE LOOKING FOR?

• Minimum 5 years’ experience within the Healthcare, Pharma, medical device industries is required; however other relevant experience will be considered for an exceptional candidate.
• Extensive Customer Facing Experience is required.
• Demonstrated digital marketing management experience.
• Experience leading small projects or project steps with manageable risks and resource requirements.
• Key opinion leader management experience.
• Demonstrated experience developing and implementing programs to grow the business.
• Excellent written and verbal communication skills.
• Ability to travel locally, interstate and internationally as required.

This is the Boston Scientific EVP

It’s personal… We understand that choosing the right place to work is an important decision. It’s not just about the company, it’s about finding your purpose and a place to grow.

We crave meaningful results so if you are a natural problem-solver, we need your heart, imagination, courage and spirit to help us make a meaningful difference to people’s lives. We’ll give you the opportunity to harness all that’s within you by working with diverse and high-performance colleagues, tackling some of the most important health industry challenges.

Boston Scientific has the capacity to improve the lives of millions of people around the world and because we reach so many, you can feel proud that this may include your own friends and family. Our agile approach and winning spirit mean that we will treat you as an individual, recognizing that your aspirations and goals are personal to you.

Everyone at Boston Scientific has consciously chosen to be a part of the work that we do. You and your colleagues will be empowered to fix problems that your team, customers or business are looking to solve because these challenges truly matter. This is core to our mission of transforming lives by advancing science. Every person here acts with humility and fierce passion, to impact people’s lives down your street and across the world.

This is more than just another job.

This is a place where you can find meaningful purpose, improving lives through your life’s work.

This is more than a career decision, it’s personal.