Marketing Campaigns Analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job Category Marketing & CommunicationsJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.The Marketing team is looking for a Marketing Campaigns Analyst who is dynamic, creative, and a self-starter. The ideal candidate will have a passion for delivering engaging campaigns at scale that perform to drive leads, pipeline and revenue results. We are looking for someone who is passionate about helping companies of all sizes to unify the customer experience and unlock loyalty.The candidate will be experienced in B2B marketing and a range of go-to-market tactics. Previous roles working in B2B companies, or previous experience in marketing technology is an advantage.Although this role is an individual contributor, it requires a team member who is able to orchestrate across a virtual team to deliver double-digit pipeline generation and lead growth. We are looking for excellent planning and organisational skills, as well as the ability to liaise optimally with key sales and strategy stakeholders and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, lead flow, and the many moving parts involved in running an effective marketing machine.Validated experience in programmatic demand generation through integrated campaigns is crucial. The role requires a good working knowledge of digital marketing, coordinating website content and engaging creative teams, understanding the customer journeys, and working with external agencies to effectively complete projects on time and on budget.Responsibilities:Work with the New Logos team to support the development of marketing programs (program planning, campaign management, tactical execution, promotions, and collaboration with executive, alliance and operational stakeholders) particularly at scale across paid and owned digital channels.Assist with the development and delivery of breakthrough ideas and innovative campaigns. This requires collaboration with other marketing specialists to deliver experiments and innovation in our Australian and New Zealand market strategy for net-new business via all relevant mediums and channels (e.g. webinars, 3rd party vertically based associations, digital, influencers, social media, live events, sales programs etc).Work with the industry's most respected sales team and leaders to support the execution of programs that help find new buyersPublish and supervise frequent campaign scorecards to share results, takeaways and best practices with key stakeholders; adjust the plans and priorities to stay focused on pipe generation targets.Enablement of sales development and sales programs/telemarketing resources working with Go-to-Market vertical leads.Measure outcomes, deliver reports on marketing metrics and handle budgets to maximise impact.Have the capability to orchestrate, negotiate, prioritise and lead project deliverables with other members of the marketing organisation as needed.Effectively collaborate with agencies to help scale delivery and impact of programs across digital, creative and face-to-face events.Experience/Skills Required:Highly professional teammate with a positive, can-do attitude; and be very comfortable with continuously changing opportunities and priorities.Shown experience in B2B marketing in a campaign manager or marketing manager capacity.Consistent track record of leading B2B Marketing Campaigns throughout the pipeline funnel across web, social, email, as well as in-person events and other activities, and experience of driving quantifiable return on investment.Diligent with strong project management skills.Comfortable with marketing metrics, understanding their campaign impact, reporting on effectiveness to stakeholders and making adjustments to their campaigns accordinglyStrong background in developing and implementing lead focused Marketing Campaigns.Excellent written, verbal and presentation skills.Ability to lead and contribute to projects with confidence and rigour across cross functional teams.Previous experience working in a business with a land and expand or product-led business strategy a plusExperience/Skills Desired:Past experience in using Salesforce, Slack, and/or other marketing tools such as SalesforceStrong understanding of demand generation and experience in driving quantifiable return on investment.Experience in bringing innovation to impact sales and marketing goals.At Salesforce we encourage applications from Aboriginal and Torres Strait Islander peoples. Salesforce Australia is committed to walking together with the Traditional Custodians of this land, Australia’s First Nations peoples, as we forge a path to reconciliation. Please see our for more informationAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. does not accept unsolicited headhunter and agency resumes. will not pay any third-party agency or company that does not have a signed agreement with .Salesforce welcomes all.