Our client is an industry pioneering fintech, who are disrupting the Australian market through innovation. With a number of exciting new programmes underway we are looking to make expansions to the CRM practice and recruit two bright and enthusiastic Campaign Data Analysts to join the team. The core focus will be supporting large scaled CRM, MarTech and Campaign System programmes of work that leverage the best practices.
As a Campaign Analytics & Execution Specialist the core responsibilities of these roles will cover, but not be limited to:
- Engaging with key stakeholders across the business to understand and consult around analytical project requirements, negotiating timelines against deliverables to ensure workable outcomes.
- Leveraging your strong technical skills (in SQL) to extract, manipulate and merge large volumes data from a variety of complex data sources. Delivering against ongoing requests from the business for timely and accurate campaigns to support strategic initiatives.
- A/B Testing
- Providing analysis and insights throughout the project pipeline leveraging techniques that may include; pre campaign analysis, experimental design, control group creation, test and learn, next best action analysis, control group testing, ROI analysis, post campaign reviews, dashboards and reports etc.
- Strong technical skills and experience (2yrs+) using SQL, to extract, manipulate and merge large volumes of customer behavioral or transactional data from a variety of source systems (e.g. SQL Teradata, Oracle SQL, SQL Server, MYSQL, SAS Base or R)
- Experience working with a selection of marketing cloud / campaign tools such as; Salesforce Marketing Cloud, Braze, ExactTarget, Adobe Marketing Cloud, Silverpop, IBM Marketing Cloud, IBM Watson, Unica, Teradata TCRM,
- At least two years' experience working in a commercial environment with large volumes of customer data focusing on customer insights, marketing campaigns, customer reporting, etc
- Dashboarding experience is highly desired.
Please note, this role is a contract to permanent opportunity.
To apply for this position please click on the 'Apply Now' button below or send you're resume and cover note to ***@correlateresources.com