As Marketing & Communications Executive, you will help develop and manage the implementation of the annual marketing and communications strategies across Hilton Sydney.Specific focus to be applied to:
- Tactical marketing activities across all areas of the hotel, to generate short term revenue
- Strategic marketing activity across all areas of the hotel, to profitably position the hotel for the long term
- Increase profile, share of voice and reputation value for Hilton Sydney among targeted media and content creators
- Contribute to marketing and communications plans
- Ensure hotel has up-to-date positioning statements and descriptions to support its communications priorities, and that they are shared with management and team members as appropriate
- Support Marketing & Communications Manager in key monthly presentations
- Office administration tasks as requested
- Maintain a day-to-day relationship with approved creative agencies and printing suppliers and ensure all printing of collateral and distribution requirements are fulfilled
- Lead F&B marketing promotions and activities, and create promotional strategies to support positioning
- Support management in reviewing menu content and design, as needed
- Support the implementation of the annual calendar of activities for each outlet
- Proactively updating marketing content on all brand websites (all copy, imagery and promotions) to ensure product / service accuracy, effective positioning and optimised conversion
- Take responsibility for updating content on all third-party websites
- Social media support: take ownership of social media account/s, including copyrighting and planning and content creation via in-house resources or external photographers / content creators
- Create and send email marketing as required
- Monitor any e-commerce activities of competitor hotels
- Implement best-in-class collateral to support Proactive Sales and Catering & Event teams
- Support in implementation of Catering & Event showcases annually
- Ensure campaigns and promotional activities are implemented effectively and on time
- Coordinate all aspects of the design and placement of print and digital collateral, ensuring it is brand-compliant
- Maintain records of all design and any campaign results as required
- Support Marketing & Communications Manager in taking full advantage of any locally-secured sponsorships/partnerships and their execution
- Implement tactical PR campaigns at a local level where appropriate, with agency support
- Assist in external and internal communications as required
- Ensure all hotel photography, video and virtual content are up to date; positioning the hotel and its venues as desired
- Know and champion Hilton brand guidelines and ensure all hotel touch points and merchandising opportunities are maintained with current information and collateral
- Ensure any back of house collateral relevant to marketing, is brand compliant and accurate
- Competitive compensation package
- A monthly dry-cleaning allowance for your business wardrobe
- Free team member meals served fresh daily
- 100 discounted travel nights per year for you, your friends or family to enjoy at any of our 7000+ hotels located in 122 countries and territories around the world
- Food & Beverage discounts so you don't just stay when you travel but also enjoy dining experiences
- Flexibility so you can Thrive and make space for what matters most