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Form of workBased in our Brisbane office you will be responsible for the development of messaging, creation of Marketing Content and implementing compelling & engaging communication campaigns for our APAC business in line with Knauf Insulation’s marketing strategies and brand guidelines.
Key Responsibilities:
- Develop comprehensive and persuasive value propositions based on customer insights and product features, highlighting the benefits and advantages of our insulation solutions.
- Create engaging and informative Marketing Content, including but not limited to case studies, white papers, brochures, web pages, blog posts, videos, e-marketing campaigns and presentations.
- Content writing for social media channels such as LinkedIn, YouTube, Instagram and Facebook.
- Effectively communicate technical concepts and features in clear, concise, and easy-to-understand language suitable for both technical and non-technical audiences.
- Manage and provide content for internal communications platforms.
- Ensure consistency in messaging and branding across all Marketing Content.
- Stay up-to-date with industry trends, competitor offerings, and market dynamics to refine content strategies and messaging.
- Analyze the performance of different content types and channels, adjusting strategies as needed to achieve optimal engagement and conversion rates.
- Collaborate with external partners, agencies, and stakeholders to amplify the reach of Marketing Content.
