Marketing Coordinator

Join our dynamic team at the forefront of revolutionising health technology, where innovation in psychology and cosmetic services propels us forward. We're seeking an astute Marketing Coordinator with a passion for marketing, public relations, and media—a visionary who marries qualifications with a flair for the dramatic.

Your Mission:
Embark on a thrilling journey with Yooli that thrives on agility, creativity, and rapid growth. As our Marketing Coordinator, you'll spearhead our marketing endeavours, blending traditional and digital strategies to elevate our brand. You'll craft compelling narratives across web, social media, EDM, PPC, radio, and print, all while fine-tuning our overarching brand strategy. Your creative and strategic acumen will be pivotal in enhancing our presence on Social Media, EDMs, PPC, and Traditional Advertising platforms.

Key Responsibilities:

• Master our brand's tone of voice, seamlessly integrating it into our broad marketing strategy.
• Generate engaging content for digital and traditional channels, igniting campaigns with your creativity.
• Forge and nurture relationships with external partners, including SEO agencies, photographers, and freelance designers.
• Lead and refine our Paid Digital Campaigns, setting benchmarks in digital excellence.
• Curate and disseminate content across various platforms, maintaining consistency in tone and visual appeal.
• Drive our social media and marketing strategies to bolster brand image, expand our audience, and catalyse lead generation.
• Collaborate with influencers, ensuring compliance with agreements and amplifying our brand's reach.
• Innovate in advertising, both paid and organic, meticulously analysing performance metrics.
• Bridge content voids with unique and captivating material.
• Coordinate photoshoots, capturing the essence of our brand.
• Stay ahead of market trends, competitor strategies, and consumer behaviours, leveraging hashtag research for unparalleled engagement.
• Manage marketing budgets efficiently, maximising impact and ROI.

Ideal Candidate Profile:

• At least 2 years of experience in a digital marketing role, with a proven track record of success.
• Agile and adaptable, capable of prioritising in a fast-paced environment.
• Proficient in Canva, Newsletter/EDM tools, Google Ads, AdWords, Ads Manager, Google Analytics, GMB, Facebook Business Suite, and Facebook Ads Manager.
• A deep understanding of organic and paid marketing strategies, with the skills to drive brand awareness, engagement, and ROI.
• Expertise in social media platform management and analytics, demonstrating an ability to deliver tangible results.
• Outstanding communication skills, capable of engaging a diverse set of stakeholders.

Please note, only applicants who apply via Seek will be considered for this role