Marketing Coordinator

About Seasons Living

Seasons Living is a privately owned retirement living and aged care provider. We have various locations across Queensland, with a vision to grow our business. 

Our Values

Integrity: Acting with honesty and fairness, we inject our best into everything we do; and believe in what we stand for.

Collaboration: We work together, communicating positively and openly, to support each other in achieving our goals.

Accountability: We show up and do what we say, taking full accountability for our actions. 

Respect: We embrace diversity in our characteristics, skills, and experiences, and recognise each other’s strengths.

Empathy: We listen, communicate with kindness and lead with our hearts.

About the Role

Reporting to the Sales & Marketing Manager and working closely with the Digital Design Coordinator this role is responsible for assisting with the development and implementation of the strategic sales and marketing plan, across retirement living, home care, day respite and residential aged care, to create business growth. 

This is a diverse, all-rounder position for a Marketing Coordinator who can work autonomously, within our smaller budget, but as part of a high performing team. This role works across online and offline channels to broaden brand awareness of our services and products. Additionally, this role plans, and tracks marketing results, along with managing content, budgets, and advertising campaigns. You will be an innovative thinker with demonstrated out-of-the-box solutions and have a creative mind with superb written and verbal communicate skills.   

Core Responsibilities

• Create and implement asset plans, including demographics, customer types, segmentation opportunities, product marketing positioning and opportunities.
• In conjunction with the Sales and Marketing team, implement the annual marketing plan of activities to deadlines and budgets.
• Execute internal and external marketing campaigns, across a variety of platforms, and marketing materials across the businesses core offerings.
• Track and assist in managing the annual sales and marketing budget.
• Work closely with the People & Culture team to produce internal and external content and stories to promote the Seasons values, recruitment ads, and human resource projects for stakeholders.
• Execute and manage digital advertising for Seasons across all digital platforms, including but not limited to social media channels and Google.    
• Collaborate with Digital & Design Coordinator to maintain the Seasons website, including content management, and information about Seasons on third-party and partner websites.
• Collaborate with all departments to create videos, signage, flyers, magazines, promotional items, along with internal guides and branded documentation.   
• Assist in the organisation of and participate in community engagement, events and partnerships, expos, and project a positive image for Seasons Living.
• Manage relationships with key stakeholders/partners and hold accountability and deliver on business requirements, including website providers, digital agencies, etc.
• Manage Seasons presence on third party website to ensure maximum ROI.
• Proactively execute Media releases and support reactive public relation situations. 
• Work collaboratively with marketing team to create campaign schedule. 
• Deliver continuous improvement to marketing communications initiatives; gathering insights, measuring, and analysing, to optimise strategies and achieve better outcomes.
• Provide administration support and respond to online reviews, enquiries, and third-party listings.

Top Skills

• Excellent written and verbal communication skills.
• Proactive marketing and communications all-rounder with energy, outstanding organisation skills and attention to detail.
• Self-motivated team player.
• Experience in social media and digital marketing.
• Empathy for and desire to work with the aged.
• Flexibility with hours when workload demands.
• Interest in ongoing personal and professional development.

Requirements

• Tertiary qualifications in marketing, communications, or related field.
• 2+ years business experience in the marketing, communications, or public relations industry, including proven experience in marketing, communications, and writing.
• Ideally: experience with social media platforms, website CMS, Marketing CRMs.