Marketing Data & Automation Specialist

• Enjoy experimenting, iterating & learning to find the sweet spot for customers?
• Join a large scale national employer with a large consumer base & data maturity.
• Work at the intersection of the Data, IT Digital, and Marketing teams.

About Our Client
Our client is a leader in the health & wellbeing sector who have grown both in size and digital maturity over the past three years. With a focus around loyalty and creating personalised journeys, they are looking for someone with an insatiable curiosity to nurture their customers, dive into the depths of data and ultimately be “the glue” between technical, campaign and creative teams. If you are someone who loves to be on the tools looking at copious amounts of customer data and then crafting that into stories and journeys for the business to capitalise in, then this role is for you.

About The Role
As the Marketing Data & Automation Specialist, you will be the subject matter expert on customers data and the sit at the intersection of the Data, IT, Digital, and Marketing teams.

Key responsibilities include:

• Drive growth within the loyalty team where you are the subject matter expert on our customers data.
• You will leverage your expertise in Braze & Segment (or similar platforms) to build, continuously optimise and improve journeys across our end-to-end customer experience.
• Nurture our customers through their purchasing journeys and loyalty program to increase its effectiveness for the business.
• Interrogate the customer funnel for the next most profitable optimisation opportunity
• Drive experimenting, iterating, and learning to find the sweet spot for each customer cohort.
• Leverage our unique data assets to create seamlessly personalised journeys.

The Skills Required
To be considered, we are looking for candidates who demonstrate the following:

• Experience and longevity working with marketing automation & email marketing platforms.
• Track record record working in Customer Data Platforms (CDP) or intelligence systems; such as Segment, Klayvio, Microsoft Dynamics 365.
• Technical understanding of HTML and SQL.
• Passion for insights and analytics with the ability to leverage unique data assets to create seamless personalised journeys.
• Proven skills as a leader and decision maker with the ability to exercise judgement and show initiative.
• The ability to manage a complex array of stakeholders with competing priorities.

The Benefits

• Large scale national employer with appetite to develop digital and data maturity with a core focus around the customer.
• Diverse marketing, digital and loyalty team who leverage strong MarTech and additional agency support
• Hybrid working arrangements with three days in the office, two days work from home.
• A role designed for an innovative mindset, a passion for data and a desire to deliver personalised journeys for the customers.

If this isn't the role for you, we are continually managing a diverse portfolio of digital marketing opportunities. Please reach out via *******@gybeconsulting.com.au so we can chat further about your job search.